I follow a lot of Philly shops on Instagram. It helps me keep my finger on the pulse of the retail scene, and quite often it’s the go-to place for boutiques to release breaking news and post new arrivals. But they’re not just posting sneak peeks on their Instagram feeds; stores are also fielding purchase requests and sometimes updating their feeds up to 50 times a week.
It’s the new merchandising trend: vintage stores are posting their new buys to Instagram to provide the most up-to-date stock information without shoppers needing to constantly call or visit the stores. If shoppers find something they like, they need only call the shop to purchase the item or put it on hold and the item will be available for pick-up. If you’re someone who gets overwhelmed poring over mounds of merch, then this hyper-selective shopping method is just for you. Here, five Philly vintage shops that post their wares to Insta. We’ll be over here clicking the refresh button. Read more »