Market Report: The Two-Step Formula to Making Any Outfit Better

Cape

From basic to best. | Huang Zhen, Shutterstock.

  • Kick the daily what-to-wear dilemma with this simple trick: combine a classic pairing with a wild card (all of which you probably already own) and you’re golden. [PureWow]
  • Currently freezing in your cubicle? You’re not alone. According to a new study, most office buildings set the temperature according to an outdated formula centered around the metabolic rates of men. Grrrr. [New York Times]
  • Speaking of needless chills, remember the age-old advice that rinsing your hair with cold water makes it shinier? Turns out that’s not totally true, and it might actually be doing damage to your strands. [Into The Gloss]

Next: Sephora’s red lipstick that looks good on <em>everyone</em>.

Meet the Philly Entrepreneur Who Traveled to Kenya with President Obama

Elissa Bloom's credentials for the Global Entrepreneurship Summit in Nairobi, Kenya.

Elissa Bloom’s credentials for the Global Entrepreneurship Summit in Nairobi, Kenya.

You may have heard that President Barack Obama visited Kenya last week. You may not know that Philadelphia businesswoman Elissa Bloom went on the trip as well to offer her take on how entrepreneurs can navigate the changing startup world.

The executive director of the Philadelphia Fashion Incubator, Bloom’s organization helps “teach the business side of fashion” — which is often overlook because people are so focused on style and design. Read more »

Meet 4 Philly Companies Redefining Innovation

The University City Science Center has been fostering innovation from young entrepreneurs long before it was trendy and cool. After 52 years, they know a thing or two about taking a company from the concept stage to a serious player in their industry.

I recently visited UCSC where I spoke to four very different entrepreneurs who are doing some seriously cool stuff. Here’s what I learned: Read more »

Market Report: How a Fashion Editor Shops on a Budget

Fashion-Girls

Savvy style. | Shutterstock.

  • Yep, a former Condé Nast fashion editor shops the sale racks. Here are her secrets to scoring the best, affordable fashion finds. Tip 1: Ignore seasons and don’t be a complete fabric snob. [WhoWhatWear]
  • Jessica Simpson is planning to open freestanding boutiques for her billion-dollar eponymous fashion empire, which is now sold at stores like Macy’s and Dillard’s. [US Weekly]
  • Okay, this is amazing: Marilyn Manson took to a Reddit AMA on Friday to divulge his makeup routine. Shocker: He really knows his brands. [Styleite]

Read more »

This Instagram Algorithm For Fashion Posts Gets You More Likes

Girl-selfie

Will dress for likes. | Shutterstock.

We’ve all been there before: You upload a photo of your outfit on Instagram and nervously wait for likes to trickle in, one by one, praying to the social media forces that you break into the double digits. Now, though, you can ensure that those little hearts continue to climb with a new algorithm made for your stylish #OOTD (Outfit Of The Day) snaps.

A new algorithm from the University of Toronto calculates which outfit photo will get the most likes on Instagram. The algorithm — which is explained in the Computer Vision Foundation (CVF) report — analyzes “the type of outfit and garments, the type of user, the setting/scenery of the photograph, and fashionability of the user’s photograph” to maximize a photo’s appeal (which translates into likes).  Read more »

Market Report: What It’s Like to Shop at Forever 21 As an Adult

  • Even if Forever 21 never ages, you do. So what’s it like to shop there in your thirties, when you’re past the point of needing to buy ‘going out’ tops every weekend? The answer: not always pretty. [Huffington Post]
  • Printed leggings are my favorite way to amp up my fitness wardrobe. Here are the 10 best, editor-approved pairs out there now, in wild colors and crazy patterns — all guaranteed to wick sweat and stay in place during the toughest workouts. [Rank & Style]
  • Career advice: After you’ve laid off a bunch of your team members, maybe don’t head straight to a bar and post gloating Hunger Games hashtagged Instagam pics, like this J.Crew exec did. [Fashion Week Daily]

Next: Check out the first Apple pocket watch.

BizFeed: Companies Can Fire Over Medical Marijuana Use, Court Says

Shutterstock.com

Shutterstock.com

Court: Worker Can Be Fired for Medical Pot Use

The News: The Colorado Supreme Court has ruled that companies have the right to terminate employees that fail drug tests, even if they have a medical marijuana card. Brandon Coats is a quadriplegic who used pot to help with violent muscle spasms. But when the Dish Network customer-service representative failed a drug test in 2010, he was fired.

Why It Matters: In a world where medical pot use is becoming more and more accepted as a form of therapy, the zero-tolerance drug policies held by employers still carry more weight than any legalities awarded by the state. It seems ridiculous — especially in Colorado where it’s legal to smoke pot recreationally. But, federal law trumps all others. Read more »

Style Science: People Who Wear Skinny Jeans Are Happier and More Confident

Jeans

The skinnier your jeans, the happier you are? | Shutterstock.

I think I’m a pretty happy and relatively confident person, but science would claim otherwise: According to a new study, women who wear skinny jeans are happier and more confident than those who stick to wider-cut denim. That means that I — devout bell-bottom wearer until probably the end of time —  might have some soul-searching to do. But can the cut of your jeans really point to your happiness level?

A survey by Qualtrics found that people who prefer skinny jeans are nine percent more likely to be happy and 12 percent more likely to be confident. I guess I can understand this: Those who are confident — especially with their bodies — would want to wear tighter, more form-fitting things, instead of shrouding “problem areas.” (I don’t love my very short, surprisingly muscular legs, so maybe that’s in some part the reason I steer clear of second-skin pants.) But the theory can also work in reverse: When everyone else is wearing skinny jeans, I feel confident enough to wear super-flares, even when they aren’t a trending style.  Read more »

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