No other designer collaboration has sparked as much vitriol as the Lilly Pulitzer for Target collection. The announcement was initially met with glee. Yay! Lilly! The bluebloods come down to earth! Red plastic Target would turn into a porcelain teapot of floral shifts! Lilly—God rest her soul—would surely be cheering in her grave at the thought of her clothing—a happy accident, really, the outcome of a fruit juice stand venture (to camouflage fruit stains, she fashioned simple dresses out of colorful floral-print cotton)—now being made available to the masses! Think about it: Instead of going to stuffy debutante balls, she rode donkeys. She’d want everyone to wear her clothes.
Not so fast. These people were misinformed. Lilly, a Palm Beach socialite, they said, would not be happy. In fact, she’d be “turning over in her grave!” Refinery29 rounded up 39 reactions from these furious Lilly die-hards, many of them sounding like classist, bratty sorority mean-girls.