Development Roundup: Digital Billboards Are Finally Coming to Market Street and Other Projects…

Market Street side of Mellon Independence Center. Photo credit: Google Street View

Market Street side of Mellon Independence Center.
Photo credit: Google Street View

Construction making way for video billboards set to line the roof of the former Lit Bros. building on Market Street has begun. Philly.com’s Maria Panaritis reports $10 million went into the project with an additional $10 million going to updating nearby public amenities.

Investors and other involved parties are aiming for a New Year’s Eve light up as the area has long been a ghost of its retail past. The “stadiumlike, wraparound, LED signs” are expected to encourage redevelopment and bring in revenue, something it has already started doing:

Indeed, advertising contracts for billboards of this nature can be very lucrative. Merlini estimated that annual revenues from the signs to be installed atop the Lits building would be in the “seven figures.”

“We didn’t know what a revenue source it would be until we got into it,” he said, adding that advertisement contracts were already in place.

Here are other unfolding projects…

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PREIT’s Plans for the Gallery Are Less Elusive. Sort Of.

The mysterious game-changing redevelopment project PREIT has planned for the Gallery has become a little less elusive. Sort of. Since October, PREIT has dropped more hints about what “transformative” retailers will bring to Philadelphia’s retail scene. From the Inquirer:

“We anticipate delivering a project that is a focal point for the City of Philadelphia, drives the transformation of the retail landscape in the city and the evolution of the corridor into a vibrant shopping, entertainment, and dining district.”

Apparently, the positive impact East Market Street gets will come from one of two ways:

“One is a high-fashion anchor center utilizing one of the four high-fashion department stores. Another possible alternative is what we call ‘fast fashion and food,’ if you will, and that is to redevelop [the area] more consistent with some of the more trendy suburban mall tenants – like the Forever 21, the H&M, the Uniqlo.”

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