Southstar Lofts: Gaze Upon Carl Dranoff’s Latest Opening

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Carl Dranoff hosted the grand opening for Southstar Lofts on Wednesday, but by then his newest apartment building was already 40 percent spoken-for. “It’s the fastest we’ve ever leased,” he said during a tour of the four-story mid-rise just before the party. And they’ve leased a lot – particularly on the Avenue of the Arts (see: 777 South Broad, Symphony House and the incoming SLS tower), which Dranoff champions as a combination of Michigan Avenue, Park Avenue and Broadway.

Southstar, which broke ground last March, features 85 thoughtfully appointed units and was designed to be a sister property to 777 South Broad. Dranoff says they brought some of 777′s most popular features to Southstar and built upon them. Details like 26-inch-wide sinks in each unit, enormous trash rooms built so that the entire room can be wiped down, and free, full-sized washers and dryers available in addition to your in-unit laundry were imported a few blocks north.

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Morning Headlines: Carl Dranoff’s One Riverside Gets Urban-Friendly Redesign

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Rendering of the project via Philly.com

“A true urban tower,” that’s what Pulitzer-winning architecture critic Inga Saffron has called Carl Dranoff’s redesigned One Riverside project at 25th and Locust. The building, proposed last summer, had originally sparked complaints from locals and Saffron herself.

So what exactly are the differences between the old and new design?

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A Translation of Carl Dranoff’s Main Line Times Editorial

Photo credit: Laura Kicey

Carl Dranoff, above, is a diplomatic guy. Photo credit: Laura Kicey

In response to claims that the project has been opposed by many in the community, Carl Dranoff wrote an editorial for the Main Line Times today, in which he attempted to clarify some aspects of the plan that seem to have been lost in the bickering. Of course, he puts everything quite delicately, but as someone who was once in a PhD program for Translation Studies, I feel qualified to at least attempt a rendering into regular-person talk, i.e., the kind of thing I imagine he says at home, head in hands, when the frustration gets to be too much.

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Morning Headlines: Dranoff’s One Ardmore Place Gets Township Committee Approval

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Carl Dranoff’s various Ardmore plans, first proposed more than a decade ago, have caused controversy for almost as long. So it wasn’t surprising that discussion of the residential/retail proposal for Ardmore at last night’s Lower Merion Township Building and Planning Committee meeting was “raucous,” as the Inquirer‘s Carolyn Davis put it. Things devolved into personal sniping, with words like “boorish” and “venomous” being thrown around. (Davis writes that things started getting ugly last week with a string of emails — which, alas, no one leaked to us.) The meeting didn’t end until after 1 a.m.

What’s known among Main Line residents as the “Cricket Lot” project — real name: One Ardmore Place — involves an apartment building with 121 units and roughly 8,000 square feet of street-level retail space fronting Cricket Avenue. Carolyn Davis boils down years of debate:

Critics say the project is too big for its site and neighborhood. Proponents claim it would boost downtown Ardmore by drawing young residents to live in a transit-friendly building near the train station.

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BREAKING: Dranoff to Build PA’s Highest Residential Tower on South Broad

Photo: Laura Kicey

Photo: Laura Kicey

In April developer Carl Dranoff told Property’s Shannon Rooney, “The best is yet to come on South Broad Street. Later this year, look for a big announcement… We have several equation-changing projects for the city.” He was undoubtedly referring to the news that broke on Hidden City on Nov. 20th: that the company would build an SLS boutique hotel/luxury condo tower — SLS International — at Broad and Spruce.

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Day rendering by KPF.

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Carl Dranoff to Announce Name, Details of Ardmore Project After 10 Years

A decade in the making, Dranoff Properties‘ plans for a Cricket Avenue mixed-use project in Ardmore–with 121 residential units–will finally be unveiled tomorrow. We’ll have renderings by mid-morning, but in the meantime here’s a recent gallery by Laura Kicey taken last month at Dranoff’s 777 South Broad. Think of it as a refresher course on what Dranoff apartment living looks like–and the kind of quality (if not design) Ardmore can expect in its future.

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Here’s What the New Southstar Lofts at Broad and South Will Look Like

Today is a press conference to commemorate, among other things, the groundbreaking of Southstar Lofts, the newest project from Dranoff Properties (Carl Dranoff will soon be featured in one of our Property Profiles, so stay tuned). Mayor Nutter will be there along with Councilman Mark Squilla, and for good reason: This project is seen as an important continuation of the Avenue of the Arts, which is celebrating its 20th anniversary.

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