Updated with comment from a company spokesman.
Print circulation at the Philadelphia Inquirer continues its long slide, according to preliminary numbers from the Alliance for Audited Media.
The Inky’s average Sunday print circulation for the six month period that ended September 30th was 312,197, down 12,000 copies a week from the last report in March, and off by roughly 18,000 copies a week from the same report a year ago. (The preliminary “snapshot” numbers can be seen — along with audited reports from March 2014 and September 2013 — below.)
Circulation was down for the Inquirer’s weekday and the Daily News print editions as well.
“The trend lines for our print numbers are very much in line with other major metro newspapers, but we continue to aggressively pursue ways to improve our products,” said company spokesman Jonathan Tevis. “The significant expansion of The Inquirer’s arts and entertainment coverage and the enhancements to the real estate and health sections illustrate this point. Special reports like the Daily News’ city gentrification project also demonstrate our ongoing commitment to providing readers with the news and information they expect from their local newspaper.
“At the same time, we are very encouraged by the progress we are making on the digital content side. Our replica editions remain very popular, and our September web analytics showed more growth in the area of unique visitors from both desktop and mobile. We also saw a sharp increase in our dominance among competing local news websites in September.”
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