Curalate Boosts Instagram Shopping Platform With New Amazon Pay and Moda Operandi Collaboration

Image courtesy of Curalate.

Curalate just took its partnership with Moda Operandi to a new level, and at the same time made shopping on the company’s Instagram much easier.

For starters, nearly every female fashion influencer on the planet follows Moda Operandi on Instagram, which for years has been the go-to online luxury fashion spot to preorder runway looks from high-end designers like Tory Burch and Christian Siriano. Curalate already powers Moda Operandi’s Like2Buy platform, which lets Instagram browsers purchase looks right from the social media platform, but as of Monday, the companies have added Amazon Pay into the mix.

Now when a user spots a pair of Jimmy Choo’s they’d like to purchase or those new velvet Rochas mules, they simply need to visit the same “Like2Buy” platform, and if they’re an Amazon customer, they’ll just click on the one-step checkout button to process their purchase, eliminating the need to manually enter payment and shipping information. Read more »

Curalate Launches in London

At Curalate's Philly HQ. Image courtesy of Curalate.

At Curalate’s Philly HQ. Image courtesy of Curalate.

After five years of rising to the top of Philly’s startup scene, Curalate has now expanded overseas.

The company announced this week that it has launched in the UK, where it’s already hired five people London, including a sales director for EMEA, to be temporarily based out of a WeWork office in London’s Soho neighborhood.

Curalate’s been picking up “great traction” in Europe said Luke Butler, the company’s head of strategy and operations. “Having an official presence in London leaves us much better positioned to take advantage of that opportunity and grow the number of European clients we’re working with.”

The company’s commerce platform links consumers to shopping opportunities by way of tags on online images and videos. Their Like2Buy product for example, makes Instagram shoppable. Curalate’s portfolio of has more than 800 clients like Sephora, BuzzFeed, and Nordstrom and partnerships with Google, Facebook and Instagram. And they’ve already locked in dozens of UK brands like Lipsy and Farfetch. Read more »

Josh Kopelman on Being a VC: Luck Plays a Big Role

L to R: Apu Gupta, Josh Kopelman, and John Swartley at the Pennovation Center. Image courtesy of Penn Center for Innovation.

L to R: Apu Gupta, Josh Kopelman, and John Swartley at the Pennovation Center. Image courtesy of Penn Center for Innovation.

Monday night, Philadelphia’s entrepreneurship community got treated to a refreshingly honest discussion as part of Philly Tech Week 2017 about the emotional and hopeful journey of being both a successful entrepreneur and a successful venture capital investor.

The panel discussion was convened by the Penn Center for Innovation (PCI) in partnership with PACT at the Pennovation Center, Penn’s new incubation and startup space that opened last fall. The space serves as a very visible symbol of the university’s focus on contributing to Philadelphia as a center for tech innovation and startups.

John Swartley, PCI’s Managing Director, moderated two of the most successful Philadelphia-based entrepreneurs: Josh Kopelman, now a nationally prominent venture capitalist and founder of First Round Capital and Apu Gupta, CEO of one of First Round’s local portfolio companies, Curalate.

Both Kopelman and Gupta provided some compelling insight for the standing-room-only crowd of mostly entrepreneurs and investors. Here are some of the key takeaways from the talk:  Read more »

What Do You Get When You Put Curalate, Starr Restaurants and Coded by Kids Together?

Image courtesy of Curalate.

Image courtesy of Curalate.

Philly Tech Week is back, and it’s more creative than ever. Case in point: On Tuesday, May 2, Curalate will challenge a group of as many as 200 people to a Center City scavenger hunt.

Teams will make their way around Center City to unlock and solve random challenges designed by Curalate engineers. And there are two end goals here: Unlock the location of your prize – a swanky party catered by Starr Restaurants that evening – and give kids across Philadelphia their next coding lesson. Curalate says the $10 cost to participate in “Sprint & Sips” will go directly to Coded by Kids, the Philly grassroots organization that’s giving students access to technology education. Plus, the first team to solve all of the clues and make it to the secret location will win a $250 Starr Restaurants gift card.

“We needed to do something different for Philly Tech Week this year,” Curalate co-founder and CTO Nick Shiftan told Philadelphia magazine, “And we wanted to combine the two things that Curalate does best – competitive problem solving and partying.”

Shiftan says Curalate has had much success with internal scavenger hunts and wanted an opportunity to try it again. But more importantly, the company wanted the chance to promote the importance of tech and computer science fluency and education.  Read more »

ThinkFest Recap: 5 Takeaways From Apu Gupta on Philly’s Tech Scene

Bob Moul and Apu Gupta in conversation at ThinkFest 2016.

Bob Moul and Apu Gupta in conversation at ThinkFest 2016.

Unicorns are overrated. That’s according to Curalate CEO Apu Gupta.

His startup may one day be valued at a billion dollars, but Gupta, in conversation with Bob Moul at ThinkFest on Tuesday, casually told the audience that it’s silly to measure a company by its valuation.

In the past, the tech community gawked in awe at startups valued at a million or more, and now the wonder lies with companies valued at a billion or more. But to Gupta, a company’s valuation has nothing to do with what it can build or the kind of impact it can have on people or a region. Read more »

Is Curalate Philly’s Most Successful Start Up?

Photograph by Gene Smirnov

Photograph by Gene Smirnov

In which Apu Gupta models a bra on his birthday

Consider the photo Apu Gupta snapped of himself one day last summer on his iPhone 6. It happened to be his 41st birthday, which made him a wizened elder in the marketing tech company called Curalate that he co-founded less than five years ago and has guided, as CEO, through quick revenue growth and expansion. Read more »

ThinkFest Preview: Apu Gupta on Philly’s Changing Tech Scene


In just four years, Apu Gupta’s brainchild Curalate has singlehandedly advanced the way millions of consumers interact with brands. The startup has made it so that the process of scrolling through your favorite department store’s Instagram feed is less about mindless browsing and more about being connected directly to the product and story being depicted in photos and videos.

The leading visual commerce platform has become a staple marketing strategy for more than 850 brands and has catapulted into local and national stardom with big-name brands like Neiman Marcus, Swarovski and Gap on board. Read more »

Facebook Taps Curalate As An Industry Leader

Apu Gupta, CEO of Curalate speaks at a conference in London. Photo via Instagram.

Apu Gupta, CEO of Curalate, speaks at a conference in London. | Photo via Instagram

Curalate recently announced that it has been chosen as a “Facebook Marketing Partner.” Marketing Partners are a select group of companies chosen by Facebook for being the most helpful to brands that use social media platforms as the focus of their marketing strategy.

“After sharing numerous success stories that demonstrate how Curalate can improve the marketing performance of brands working with Facebook, we were invited to become part of a very select group,” company CEO and co-founder Apu Gupta told Philadelphia magazine.

Read more »

How to Make the DNC Innovative? Get Curalate On Board

From left to right: Andrew Binns, DNCC Chief Innovation Officer; Kelli Klein, DNCC Digital Director; Apu Gupta, CEO and Co-Founder of Curalate; Mayor Jim Kenney | Photo by Fabiola Cineas.

From left to right: Andrew Binns, DNCC Chief Innovation Officer; Kelli Klein, DNCC Digital Director; Apu Gupta, CEO and Co-Founder of Curalate; Mayor Jim Kenney | Photo by Fabiola Cineas.

This year’s DNC in Philadelphia will be the most innovative Democratic national convention to date, the host committee says, and that’s thanks in part to the popular, fast-growing Philadelphia-based startup Curalate.

The DNC host committee announced today that Curalate, the image monetization software company, is an official technology provider for the convention, joining other technology leaders like Microsoft, AT&T, and LG, also official technology providers.

In its fourth year of business, Curalate captures the visual content or images of its clients like Staples and Urban Outfitters on social media platforms like Instagram and connects the images to the products pictured within them. With Curalate’s technology, for example, a user on Pinterest can click on an image of a dinner table spread from Crate & Barrel (a client) and be linked to where they can find and purchase the items online. Read more »

Curalate Raises Mind-Blowing $27.5 Million

The Curalate team just got $27.5 million to continue making its quest to make image recognition a part of online shopping.

The Curalate team just got $27.5 million to continue its quest to revolutionize e-commerce.

Curalate has a bold mission: Reshape the $1.6 trillion e-commerce market by capitalizing on the increased use of photos online.

The Philly-based tech company just closed a whopping $27.5 million venture capital round and seems poised to stay on top of the ever-changing market. The round was led by New Enterprise Associates and actually amounted to more than all of Curalate’s previous raises combined. The company has now raised $40 million to date. Other investors were MentorTech and First Round Capital.

Curalate currently works with 800 clients like Urban Outfitters, BuzzFeed, Crate & Barrel and Nordstrom. The company created a suite of products which includes: Like2Buy that makes Instagram shoppable; Visual Insights which tells a brand which of its images were shared on social networks like Facebook or Pinterest; and Reveal, which links the images on a retailer’s website with purchase pages, limiting the amount of clicks it takes to get a customer finished with a purchase. Read more »

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