Tales From The Cupcake Wars: Crumbs Bake Shop Goes Dark In Rittenhouse

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Remember what a big deal it was when Crumbs Bake Shop came to town? We reported on the announcement, tracked the location in Rittenhouse Square and it even made the news when their awning went up. Cupcake aficionados were honestly excited about this publicly-traded, bi-coastal operation coming to Philly.

Well, now the Rittenhouse location is closed. It lasted just over a year in its space, and such a rapid departure for a proven operation like Crumbs has us thinking: Does this closure say something about us as a city?

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Crumbs Confirms 18th Street Opening


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Just about a month ago we told you that Crumbs Bake Shop was looking for real estate in Center City. Today we can confirm that the first Philadelphia outpost of the publicly traded cupcake emporium will open at 133 S 18th Street, between Walnut and Sansom Streets. The location has been hotly contested as there were preliminary plans for a Dunkin Donuts there but that met with local resistance. Hopefully for Crumbs, Rittenhouse denizens will be more open to the gourmet cupcakes, cookies and cakes that Crumbs hopes to start selling in January.

This is just the first area location for Crumbs, the company is looking for more Philadelphia real estate.

Crumbs Bake Shop [Official Site]

Crumbs Bake Shops Coming to Philadelphia

Publicly traded Crumbs Bake Shop (CRMB) is bringing its cupcakes to Philadelphia. The chain has more than 40 cupcake shops from coast to coast, mainly in New York and Los Angeles, and has plans to open 200 nationwide by 2014. Crumbs has zeroed in on its first Center City location but they won’t announce where till the lease is officially signed. In addition to Center City, the chain is also is looking into real estate in University City.

Crumbs cupcakes are four-inches tall, weigh six-ounces and cost about $3.75 each.

Crumbs Bake Shops [Official Site]
Crumbs Cake Shops About to Get Bigger [Newsweek]