We here at Philadelphia magazine decided last month to start debuting restaurant reviews early on Foobooz. We had reasons. And we discussed them here. Welcome to the new world.
If restaurants are like fishermen, constantly angling for customers, CoZara is that guy at the end of the pier who keeps changing his bait as fast as he can reel in the line.Hiroyuki “Zama” Tanaka’s sophomore effort (following his eponymous sushi den in Rittenhouse Square) opened with a 60-item menu patterned after a Japanese izakaya. Small plates were grouped into nine categories, with sushi notable for its absence. A few weeks later, CoZara added lunch: rice bowls, ramen, and gluey alt-burritos whose delicate soy-paper wrappers struggled to contain heavy cargoes of soggy rice entombing the likes of teriyaki salmon or BBQ eel. Then the dinner menu, which had already been tweaked, changed again, shrinking by about half in response to what chef de cuisine Chris Paulikas called the “deer-in-the-headlights look” of customers who found the original one “ominous.”