Did you turn off the Super Bowl after the halftime show? Then you may have missed the Geico Gecko dancing to cheesesteaks in South Philadelphia. Geico, the insurance company that has utilized a hump day camel, a talking pig and a gecko from down under to great success, rolled out a “Cheesesteak Shuffle” ad during the Super Bowl. The ad, which was shown in select markets is part of Geico’s most recent television ad series, “The Gecko Journey.” The ads feature the mascot talking about landmarks across the country. Philadelphia and the “Cheesesteak Shuffle” has kicked the series off.
In the Philadelphia ad, the gecko appears in front of Pat’s and Geno’s Steaks discussing how in Philadelphia you can get a cheesesteak 24-hours a day, similar to how Geico’s web site is available all day and night. Then the gecko breaks into dance, the “Cheesesteak Shuffle” to be exact.
Geico has also posted a Cheesesteak Shuffle video that is at least as good as the Chicago Bears’ Grammy nominated “Super Bowl Shuffle.” Let’s see if it becomes a viral hit.
Watch the Cheesesteak Shuffle video »
Ishkabibble’s II, the sit-down sequel to the original cheesesteak stand at 337 South Street has opened at 517 South Street. The new Ishkabibble’s features the same menu as the original spot that has been a South Street institution since 1979 but features a ton more seating, about 52 seats in total.
The hours are also the same as the original location, open Sunday till Thursday from 9 a.m. to 11 p.m. and Friday and Saturday till 3 a.m.
So if you’re a fan of Ishkabibble’s beef or chicken cheesesteak, head on in, grab a seat and make sure you order a “Gremlin” (1/2 grape, 1/2 lemonade) to drink.
Ishkabibble’s II [Foobooz]
2014 – The Year of the Cheesesteak [Foobooz]
Dramatization – do not try at home.
Yesterday, 94 WIP morning host Angelo Cataldi was filming a Super Bowl commercial spoof that required him to spin and chomp down on a cheesesteak. When Cataldi completed the bite in the second take, things went wrong. The ringmaster of Wing Bowl couldn’t get the cheesesteak down. He ran back into the building looking for water. Howard Eskin’s son and WIP host Spike Eskin was there and once he realized Cataldi wasn’t joking about not being able to breathe, Eskin performed the heimlich maneuver 5 or 6 times until Cataldi’s breathing passage was clear.
Cataldi estimates he wasn’t breathing for about a minute.
Speaking of opportunities to choke, WIP’s Wing Bowl takes this place this Friday at the Wells Fargo Center.
Eskin Save Cataldi’s Life [Philly.com]
Year of the Cheesesteak [Foobooz]
The Strip Joint opens this weekend, replacing SoWe at 22nd and Carpenter. The new concept delivers steak dinners for under $20. That part sounds intriguing, the strip bar metaphors on the other hand … Are you ready for “Happy Endings” (desserts), “Something Wet” (drink menu) and a bar menu that includes the “Stripcheese Steak?”.
Saturday is being pushed as a “friends and family” night with 20% off food and drink. Sunday will see the Strip Joint open for brunch.
Check out The Strip Joint menus »
As we promised, 2014 is the Year of the Cheesesteak. And as part of the continuing coverage of the cheesesteak, we will be profiling cheesesteak rivalries around town.
When GQ’s Alan Richman came to town to rank his ten favorite cheesesteaks, one of the biggest complaints was the omission of Dalessandro’s Steaks in Roxborough. According to Ray Didinger, who went along with Richman on his cheesesteak hunt, Richman had eliminated the Roxborough stalwart from his list based upon a previous cheesesteak visit to Philadelphia.
Sunday, I set out with a couple of friends, including comedian Chip Chantry, to try both Dalessandro’s and Chubby’s across the street. Check out the results of our first Rivalry Tale of the Tape.
Read more »
The cheesesteak is the hackneyed stereotype that makes us groan. The only thing that could make our eyes roll more would be running up the Art Museum steps, dressed up as Ben Franklin, while flying a kite and throwing a snowball at Santa Claus. The question of where to get a cheesesteak makes us groan. We cringe with every stereotypical b-roll shot of a grill and fried onions during a national Eagles broadcast. We’re disciples of Vetri, Vernick and Sbraga, not Jim, Pat or Tony. When Anthony Bourdain finally came to Philadelphia to do a show, he deliberately omitted the city’s most known sandwich. And we were thrilled.
Read more »
What’s wrong with this picture?
Over the weekend, Deadspin “Foodspin” writer Albert Burneko published a piece called: “How to Make a Cheesesteak and Probably Get Crap from Pennsylvanians.” Probably?
Read more »
Kevin Hart is showing his buddy Ice Cube around Philly today, and they stopped by Jim’s to give away free cheesesteaks. This is what the line looks like right now.
Kevin Hart and Ice Cube Are Giving Away Free Cheesesteaks at Jim’s [f8b8z]
Yeah, you read that right. And yeah, it appears to be true. Philly native Kevin Hart and Ice Cube–costars in the new movie “Ride Along”–were on the red carpet last night in North Philly, and today, Hart is taking Cube on a tour of his hometown. According to Hart’s twitter, this includes a stop at Jim’s on South Street where, apparently, he’s buying lunch for everyone in Philly.
Meet me on 4th & south at 2:30pm Philadelphia….lets gooooo damn it!!! I’m giving out free cheesesteaks with my man @icecube at Jim’s
So, yeah. Like the man said, 4th and South at 2:30. Ice Cube and Kevin Hart. Free cheesesteaks for everyone.
Alan Richman, GQ Food editor and Philadelphia native has ranked his ten favorite Philadelphia cheesesteaks. In a single day, Richman and his crew of cheesesteak eaters managed to try 23-steaks and ranked the top-ten steak sandwiches in order.
There are plenty of zingers and a top-ten list that will be sure to be criticized. Unfortunately we don’t know which places he went to that didn’t make the list.
Here’s the top-ten list and some of our favorite zingers »