Timberland Opening Party in Philadelphia

From left: Elizabeth Wellington of the Philadelphia Inquirer, with Cherri Greg, Kirk Wardy and Melony Roy, all from CBS.

The fashionable set was on hand Wednesday night to celebrate the opening of Timberland, 1709 Walnut Street. Before I stepped into the showroom, I thought: “How is Timberland going to survive by only selling those yellow boots?” But I was pleasantly surprised to find Timberland now has a complete lifestyle line: The popular yellow boots were still available, but now they had dress boots, shoes, clothing and outer wear for men and women. The store itself — formerly Alfa American Tavern — is appealing, too, with its exposed brick, wood beams and skylight. It’s not your parents Timberland anymore

I especially loved that customers can custom-make your own shoes, with the color of leather you want to use, the stitching, shoelaces and you can have them monogrammed. I can see that will be a big hit, especially for the holidays. Timberland is perfect for Walnut Street, as it goes under its latest transformation with high-end chain stores moving into the tony Rittenhouse Square area. (The next stores to open are Vans, which opens by Friday across the street, and nearby Michael Kors by the end of the year.)

Photos from the Timberland opening party after the jump »

A Peek Inside ToBox, Center City’s Coolest New Men’s Store

ToBoxIt seemed to happen in an instant: One day, there was a nail salon at 25 South 19th Street. The next, an impossibly cool men’s shoe store. The owner, Tung To—you might recognize him from Boyd’s; he was in charge of the men’s shoe department for four years—admits it was a quick turnaround. He rallied friends to help build out the store. You’ll see their handiwork in the reclaimed wood shelving, the industrial light fixture overhead, and that salvaged sliding barn door. Everywhere else, you’ll see Tung’s impeccable eye for top-notch, best-you’ll-find-anywhere pieces (honed during his 15 years in Nordstrom’s shoe department): nine top brands of men’s shoes, all—with the exception of Frye—exclusive to Philadelphia; along with luggage and belts and, because no men’s store now is complete without a local artisanal bent, pocket squares and matching fabric lapel pins handcrafted by Tung’s wife.

Keep reading for all the details, a freebie this week only, and more photos.