A Peek Inside ToBox, Center City’s Coolest New Men’s Store

ToBoxIt seemed to happen in an instant: One day, there was a nail salon at 25 South 19th Street. The next, an impossibly cool men’s shoe store. The owner, Tung To—you might recognize him from Boyd’s; he was in charge of the men’s shoe department for four years—admits it was a quick turnaround. He rallied friends to help build out the store. You’ll see their handiwork in the reclaimed wood shelving, the industrial light fixture overhead, and that salvaged sliding barn door. Everywhere else, you’ll see Tung’s impeccable eye for top-notch, best-you’ll-find-anywhere pieces (honed during his 15 years in Nordstrom’s shoe department): nine top brands of men’s shoes, all—with the exception of Frye—exclusive to Philadelphia; along with luggage and belts and, because no men’s store now is complete without a local artisanal bent, pocket squares and matching fabric lapel pins handcrafted by Tung’s wife.

Keep reading for all the details, a freebie this week only, and more photos.