I’ve noticed Independence Blue Cross’s new “Live Fearless” tagline on billboards across the area, and I’ve seen a few of the ad spots on TV. (Side note: Does it drive any other grammar nerds out there insane that it’s not “Live Fearlessly,” since “live” is the verb and “fearlessly” is the adverb? Every time I hear it or read it, I can hear my mom, who’s a teacher, hollering in my head, “FearlessLY! FearlessLY!!” Okay, moving on.)
But last night, I literally stopped dead in my tracks directly in front of the tube when I noticed that the newest commercial for IBX is alllllll about the Broad Street Run. And since I’ve run that race for the past four years, I scanned the images to see if I could find myself. But alas and alack, I am no where to be found—but maybe you made the cut. Check out the ad below, then share in the comments if you’re in there somewhere.
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Here’s the gig: Run 10 miles up Broad Street, get a free ticket to the Phillies game tonight. Actually you just need to be a “supporter” of the race. Here’s the catch: It’s buy one get one gratis as long as it costs less than $38. Here’s the other catch: The Marlins completely suck and they can’t give those seats away fast enough. Click here, and use the promo code BSR.
Note: It’s also teacher appreciation night tonight at Citizens Bank Park! Show your appreciation by giving the Philadelphia School District $60 million!
Our colleagues at Be Well Philly have the security memo for Sunday’s Broad Street Run, a race a little more fraught seeing as it comes just a few weeks after the Boston bombings.
Here’s what to expect on Sunday:
1. All runners electing to use gear-check on race day must pack their gear in clear bags provided at the race expo. If it is a nice day, it is recommended that runners not bring any gear with them.
2. Prior to the race, runners and spectators should sign up to receive emergency text alerts by visiting www.readynotifypa.org. This is how officials will alert runners and spectators if there is an emergency on race day.
3. If you see something suspicious on race day, report it to a police officer or call 911. There will be police officers along the course and at every water station.
4. There will be three evacuation shelters open along the race course. Please report to one of these locations if you need to seek shelter.
Benjamin Franklin High School (Broad and Spring Garden)
School for Creative and Performing Arts (Broad and Christian Streets)
South Philadelphia High School (Broad and Snyder Streets)
5. No bags, backpacks, coolers in the Navy Yard.
Stupid terrorists, making everything more difficult and less fun.
Fact of the afternoon: 6 ABC Meteorologist Cecily Tynan completed last year’s Broad Street Run in just over an hour, finishing first in her age group (40-44). This year she’s gunning for 1:01:00, a minute faster than last year’s mark. Be Well Philly’s Emily Leaman interviews her here, and I’ll just excerpt her answer to the inevitable weather question. The rest you can read at the source.
I always feel, especially in a race this distance, you shouldn’t overdress. Even if it’s cool in the morning, you don’t want to wear long sleeves and tights. Your body will heat up and you’ll be too hot. If it’s cool that day, my running uniform will be shorts, a light top, compression socks—they really help my calves—some arm warmers and cotton gloves I can throw away. I’d rather be a little too cold at first than overheated later. If you start to get overheated, your body starts to use its energy to cool off. I’m hoping on race day it’ll be cloudy and cool with a 60-mile-per-hour tailwind.
The race–not like you don’t know–is May 5th. [Be Well Philly]
CBS Philly reports that local joggers are planning a massive group run on Thursday to show solidarity with participants at Monday’s Boston Marathon. “We have seen a huge outpouring from the community in Philadelphia. Tons of people are asking ‘what can we do?’” Philadelphia Runner’s website says. “After speaking to several groups in the area and other stores, it sounds like the best thing we can do is: Go for a run.” Runners will gather in various locations throughout the city, culminating in a mass arrival at the Liberty Bell. The run starts at 7 p.m.
After pining so hard for a spot in the Broad Street Run’s coveted lottery, today is the day you can give all that up. That’s right, folks, it’s the hotly anticipated Transfer or Deferral Day! You can decide to run next year instead (your entry will be guaranteed) or you can transfer it to someone more desperate than you are to run this year. More over at Be Well Philly.
The Broad Street Run Lottery registration begins…9 hours and 30 minutes ago. And it will end…in 278 hours and 30 minutes. Only 40,000 slots, so act now! Actually, you don’t really have to, since apparently Philadelphia’s most competitive institutions have unilaterally abandoned the virtues of the age-old first-come, first-served tradition (see Alexander, Penn) and will be forcing you to throw your hat in the ring with the faceless, lethargic, masses. Check Be Well Philly for more Broad Street Run details. And, of course, register here.
If you deferred your spot in last year’s Broad Street Run, you can guarantee your spot this time around for free. Practically. And bypass the biggest, baddest lottery this side of Penn Alexander.
The deferral program is open through February 11th. Note: You still have to pay the $40 registration fee this year, even if you deferred your entry last year. Once you enter your information in the registration form, the system checks your name against the database of deferrals. If it can’t find your name, you’ll receive an error message prompting you to email race officials at email@example.com.
Check out Be Well Philly for more on the deferral program, and other options for participating in this year’s race. [Be Well Philly]
Start your engines. The dates to enter the controversial lottery that will determine whether or not you can participate in the Broad Street Run have been announced. Reports Be Well Philly:
The lottery will open on Monday, February 4th, at 12:01 a.m. and will remain open for 12 days, closing at 11:59 p.m. on Friday, February 15th. Runners will be selected “electronically,” and the 2013 race will be capped at 40,000 runners. According to the lottery’s procedures, all registrants will have to enter a credit card number; your card will not be charged the $40 entry fee unless you are chosen. Only one entry per person will be accepted.
Because things are crazy enough as is, the lottery will be conducted in alphabetical order.
Last names between A and F: register on February 4th and 5th
Last names between G and L: register on February 6th and 7th
Last names between M and R: register on February 8th and 9th
Last names between S and Z: register on February 10th and 11th
All others register on February 12th through 15th
More details at BWP. Ready, set, go! [Be Well Philly]