Last May we said Brewerytown was the next big thing, and in November developer MM Partners threw a shindig where locals and real estate professionals hung out to discuss how the neighborhood is booming.
But it’s one thing to hear that, and quite another to see it illustrated on pretty maps. Curbed Philly recently compared two such maps — both from MM — that shows the area’s rapid growth.
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Photo: Brad Maule
Last night at Rybrew — the cafe-restaurant with a superb beer selection at 28th and Girard Avenue — neighborhood residents mingled with real estate professionals and developers to talk about Brewerytown. The event was put together by MM Partners, a neighborhood development and real estate company that is, without question, Brewerytown’s most tenacious evangelist. In order to educate attendees about the neighborhood, MM hand-picked local “experts” — whether business owners or residents — to wear name tags that read: “ASK ME HOW BREWERYTOWN IS BOOMING!”
MM’s Jake Roller explained that the event was targeted to real estate professionals for a reason. “When we started out, I don’t think anyone knew the name Brewerytown,” he said. “We’ve been trying to educate people about the real character of the neighborhood with events like the jazz concerts and the spring festival. I think we’ve made progress with the general public. Now I think the next step in the evolution of the neighborhood is getting people to move here, and that has to start with real estate brokers.”
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Philadelphia Salvage sells a little bit of everything — and the kitchen sink. Photo via Philly Salvage’s Facebook page.
When Mugshots closed its Brewerytown location about a month ago, there was nervous chatter among people hungry for the area’s revitalization. After three years on the 2800 block of Girard Avenue, the coffee shop — popular and profitable in Fairmount — was still only breaking even. So they packed it in and moved on.
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Brian Freedman finds that Shifty’s Taco is a good reason to head west on Girard Avenue.
[T]he tacos here are Shifty’s raison d’être, and on that count, Chef Geoff Gabrick and his team (including Jeb Woody of Honey’s and Zack Shell of El Fuego) acquit themselves admirably. The Rub was a highlight, its tender strings of braised brisket singing a song of adobo and chipotles, the slow simmering heat building yet never cresting: Lovely. The Hem and Hawl, on the other hand, demonstrated the kitchen’s aptitude with fish. Well-cooked and tender tilapia done on the plancha was anchored by an attractive slaw that, though it could have been a touch brighter, nonetheless brought enough crunch and liveliness to each bite to win me over.
Excellent new tacos at Shifty’s on Girard [Philadelphia Weekly]
Shifty’s Taco [Foobooz]
A new brew pub is aiming to open in Brewerytown. Crime and Punishment is the name and they’ve been previewing the beer at Pizza Brain’s First Friday parties. The brew pub is up for 2014 but look for the beers to show up at Pizza Brain. This month it was House Arrest Farmouse Ale and Truancy, a peanut butter and jelly ale.
Liz Spikol, who claims she loved the peanut butter and jelly ale has more details over on Property.
New Brew Pub Coming to Brewerytown [Property]
Photo of Ochester via gofundme.com
Brewerytown’s evolution continues apace with last week’s opening of Shifty’s Taco (odd name, that) at 27th and Girard. Jeb Woody, owner of Honey’s Sit N Eat, is a partner in the business, which gives it immediate street cred among Girard Avenue’s other relatively new Brewerytown-renaissance evangelists: Mugshots, Ryebrew, Best in Show Grooming, Icy Signs, Chicken Master and MM Partners.
Now comes Peter Maxwell Ochester, a Brewerytown resident who spent the past 20 years traveling cross-country collecting records–as in, vinyl LPs–and who now wants share his haul with others. “The dream,” he writes on the gofundme.com page he launched this week, “is turning into a brick and mortar vinyl shop.”
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Shifty’s Taco wasted no time opening after getting the go-ahead from the Health Department. In a tweet on Friday evening the Girard Avenue taco shop announced they had passed their final inspection and planned to open the next evening for dinner. Zack Shell, who was formerly a manager at El Fuego will be operating Shifty’s in a soft-opening mode today and tomorrow with hours from 5 p.m. to 9 p.m. Wednesday, Shifty’s Taco will be serving up their full menu and hours. Delivery (Broad to Schuylkill, Girard to Spring Garden) is about a week away and this weekend will see brunch launch with options like huevos rancheros, chorizo egg burritos and plantain bread pudding.
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In Brewerytown, developers MM Partners are celebrating the handiwork of sign painter Sean Barton, who recently created a typeface for house numbers on their properties on the 2900 block of West Girard Avenue. Here’s a short video of the doors, as well as some of Barton’s other work.
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Tomorrow, Saturday, July 27th, Shifty’s Taco, Brewerytown’s forthcoming taco shop is hosting a preview pop-up. Like Shifty’s Taco on Facebook and then show up to their 2730 W Girard Avenue storefront between 5 and 10 p.m. and $10 will get you three tacos and a Tecate on the house.
Shifty’s hopes to open fully in August.
Preview Pop-Up for Shifty’s [Facebook]
Here’s a shot of the slick interior of Rybrew, which opened today at 2816 W Girard Avenue. The beer and sandwich shop from the team behind Rybread in Fairmount, offers sandwiches, coffee, treats and beer.
Rybrew [Official Site]