PHOTOS: 8,000 Show Up for Brauhaus Schmitz’s Oktoberfest

After almost 11 minutes a champion was crowned. Joe Heyob won himself a Year of Beer at Brauhaus Schmitz.

Photo courtesy of South Street Headhouse District

The 700 block of South Street could barely contain the crowd of revelers who packed in to celebrate Brauhaus Schmitz’s 7th annual Oktoberfest on Saturday. “This year’s Festival was certainly the largest we have had yet,” says owner Doug Hager. “All day long we had a constant stream of people coming and going. We estimate upwards of 8,000 people stopped by the festival during the course of the day.”

That’s great for business all up and down South Street, but maybe too much to handle on one block (plus a small “bonus area”) alone. Hager suggests they may have to make some changes in years to come to accommodate the crowd. “We would like to see it continue to grow … I think we may have maximized what can be done on our block alone. We will have to look at all options for ways to either expand the size of or limit attendance to this festival in the years to come.”

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Brauhaus Schmitz’s Massive Oktoberfest Is This Weekend


The liter lift at Brauhaus Schmitz

On Saturday, September 19 from 12 noon until 8 p.m., Brauhaus Schmitz, will host its 7th annual Oktoberfest Block Party, shutting down the 700 block of South Street, and 8th Street between Kater and Rodman, for a raucous good time.

Admission is free and all food and drink is pay as you go. You can expect ten German beers to be pouring throughout the event, including the signature Brauhaus Oktoberfest from Traunstein Hofbrauhaus. The block party will also include live Oompah music, face painting, and the finals to the now famous Liter Lift Competition (winner earns free beer for a year), German dancers, Schnapski, and more.

If you can’t wait to get the party started, head to Brauhaus Schmitz tonight for that last chance to qualify for the Liter Lift finals (pre-register here) and there’s also The Race to Kick the Keg. If you order the beer that kicks the keg, you win a prize pack.

VIP details and Saturday’s Oktoberfest schedule »

Your First Beer Is Free at Brauhaus Schmitz


Your first glass of Frankenheim Alt is free. The growler fill, you have to pay for.

If you want to try a new drink, now’s the time. Your first beer is free if you’re one of the first 100 guests at Brauhaus Schmitz, or at least while supplies last today, Wednesday, August 5th. Moral: Wednesday is not the day for fashionable lateness.

At 5 p.m., Brauhaus Schmitz will be the only bar in the United States to tap Frankenheim Alt. The beer is a German top-fermented lager that fine folk at Brauhaus describe as “copper in color, malty and sweet with subtle fruit notes.” The Dusseldorf brew hasn’t been available in Philadelphia since 2002. Brauhaus owner Doug Hager has been working for over two years to bring the rare beer back to Philadelphia.

Going forward, Frankenheim Alt will be available in 14-oz mugs for $5.50, and in growlers if you want to take it home.

Brauhaus Schmitz [Foobooz]

Have Some Of Philly’s Finest Sandwiches Delivered For Free

The Fresh Mozz at Meltkraft.

The Fresh Mozz at Meltkraft.

Hey, did you guys know that its National Sandwich Month? Well it is, and we’re celebrating by bringing you the best sandwich news we can find.

Yesterday, it was an up-close-and-personal look at the Gizmo from Paesano’s. Today, it’s the new Local Deals promotion from Caviar that’s going on right now. In keeping with our theme, we thought we’d do a round-up of all the best sandwiches you could have delivered to you until Friday with no delivery charge.

So get out your stretchy pants, folks. It’s going to be that kind of week.

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New, Local Cookbooks: From Bratwurst to Radishes And Everything In Between

This, and many others, are bringing Philly's best bites to your kitchen.

This, and many others, are bringing Philly’s best bites to your kitchen.

Usually when we talk about food news here, we tell you what’s new and cool, and then we tell you where to go to eat it. This post, however, requires little more than a trip to Barnes & Noble, or (for the remarkably lazy, like myself) an Amazon account.

Philadelphia and the nearby areas have some pretty amazing food and drink, and now many of the recipes are down on paper for your cooking pleasure. We’ve talked cookbooks in the past, but it’s time for a round up of all the delicious (local) stuff that’s been printed since January.

So order a book, even order your groceries, open a bottle of wine. With these books, all the awesomeness of the city’s food scene can now happen right in your own kitchen. And you know what’s better? Even if you burn it all, you’re never too far from the recipe’s source, allowing you to give up at any point and make nothing more than a reservation.

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Pastry Chef Jessica Nolen Opening Bakery and Cafe


Jessica Nolen with husband Jeremy at a book signing for their cookbook, New German Cooking.

Jessica Nolen, the pastry chef for Brauhaus Schmitz and Whetstone is striking out on her own. Nolen is opening The Little Bird Bakery and Cafe at 517 S 5th Street, the former home of Cookie Confidential. The Little Bird will make all the bread and pastries for the two restaurants as well as offer breakfast pastries, desserts, soups, salads and lunchtime sandwiches to the public.

Nolen, who is the wife of Brauhaus Schmitz chef and Whetstone owner Jeremy Nolen, has most of her funding in place but has launched a GoFundMe campaign for a couple of high price pieces of equipment. Nolen is looking to raise money for her coffee setup and an industrial mixer.

If all goes well, the Little Bird Bakery and Cafe will open in October.

The Little Bird Bakery and Cafe [Foobooz]

Brauhaus Schmitz Turns Six Celebrates with Whetstone Preview


Outside Brauhaus Schmitz during last month’s Maifest.


On Monday, June 29th Brauhaus Schmitz will celebrate its sixth birthday with a fundraising party to benefit the Friends of South Street Police Mini Station. For a $20 minimum donation, you can enjoy a beer or wine from an open bar and buffet. The best part? The buffet will be a preview of Whetstone Tavern, the anticipated spot from Brauhaus chef Jeremy Nolen and owner Doug Hager.

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Where To Eat And Drink on This Big Weekend

There’s a lot to look forward to this weekend. For some reason, it just seems like everybody decided to schedule their street festival / spring fest / goat race this weekend, so in order to keep track of everything going on in Philadelphia and to help you map out your plan of attack, here’s a roundup of some of the awesome food and drink events happening around the city.

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A Sure Sign Of Spring: Celebrate Spargelfest at Brahaus Schmitz

Happy Spargelfest

Happy Spargelfest

Okay, so I think we can all agree that spring is officially here, right? And with spring comes asparagus.

People do crazy things for asparagus. Food legend has it that one English asparagus enthusiast wanted to consume his asparagus as quickly after he picked it as possible, so he developed a Rube-Goldberg-esque contraption that picked asparagus and flung it into a pot of boiling water (that he had set up in his garden) within seconds of it leaving the ground.

The Germans really like their asparagus (or, “spargel,” which often actually is used to specifically refer to the white asparagus that is grown underground and thus does not photosynthesize and turn green) too, so to celebrate the beginning of spargel season (and spring), Brauhaus Schmitz is once again hosting Spargelfest all throughout May.

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