The Philly Mag Fashion Project

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Philadelphia Magazine’s Search for the Next Great Fashion Designer

For the second year in a row, Philadelphia magazine is hosting a citywide fashion design contest. Our goal? To discover the next great Philadelphia fashion designer—and to celebrate the work of local emerging designers in our pages. Think you’ve got what it takes? Keep reading for all the details on how to apply, and then get ready to show off your design chops.

Click here to see the 2013 winning fashion project on display at Knit Wit in Center City.

The Contest

We will choose eight designers to participate in The Philly Mag Fashion Project (PMFP). These eight designers will:

  • work hand-in-hand with our editors, stylists, and local mentors in the design and retail industry over the course of 10 weeks to design ONE PIECE EACH.
  • have their piece featured in our September 2014 fashion feature.
  • be entered in a Readers’ Choice contest, in which one designer will win a fabulous prize package.

The Details

Judging criteria: The eight PMFP contestants will be chosen based on their resume, portfolio, and design proposal. We will be judging based on level of experience, diversity and range of work, originality and innovation.

Important dates:

  • APRIL 7: final application date
  • APRIL 11: Eight PMFP finalists will be contacted via phone and/or email.
  • APRIL 11- JUNE 23: Designers making pieces.
    • NOTE: During this time, you MUST be available to work on your piece on your own time, in your own studio. During these weeks, you will meet at least once with Philadelphia magazine fashion editor Emily Goulet to review the progress and direction of your piece.
  • MAY 1: All designers will have face-to-face meetings at Philadelphia magazine offices scheduled. By June 1, all individual meetings will have been completed. At this meeting, we will review the progress of your piece.
  • JUNE 23: Completed piece submitted to Philadelphia magazine offices.

The Application

  • 1. PERSONAL INFORMATION

  • 2. DESIGN INFORMATION

  • 3. RESUME

  • Limit 20MB
  • 4. DESIGN PROPOSAL

    We are asking each PMFP contestant to design ONE amazing ready-to-wear womenswear piece (dress, jacket, coat, skirt, etc) for our FALL/WINTER 2014 fashion shoot. Keeping in mind your skill sets AND the fashion trends for A/W 2014, please describe and sketch what you would design. Submit design proposals in as many categories as you like. If you are chosen to be a PMFP contestant, we will ask you to execute ONE of these pieces.

  • JACKET/OUTWEAR
  • Limit 20MB
  • DRESS
  • Limit 20MB
  • TOP
  • Limit 20MB
  • BOTTOM (SKIRT/PANT, etc)
  • Limit 20MB
  • 5. PORTFOLIO

    NOTE: Digital images are preferred. Please upload a “virtual portfolio” of your work (include as many of the following as they apply to you):

    a) photos of a minimum of THREE and a MAXIMUM OF FIVE of your completed designs (preferably shown on a model or dress form). Please include front, side, and back views.

    b) If applicable, include close-up photos/images of detail work (i.e., beading, ruching, pleating, interesting seaming) that you have produced.

    In lieu of digital images, you may also send high-quality printouts of your work via a CD or DVD to the address at the bottom of this form.

  • Limit 20MB
  • Limit 20MB
  • Limit 20MB
  • Limit 20MB
  • Limit 20MB

  • PLEASE SEND ALL PHOTOS, CDs and DVDs POSTMARKED BY MARCH 20TH TO:

    Philadelphia magazine
    Attn: The Philly Mag Fashion Project
    1818 Market Street, floor 36
    Philadelphia, PA 19103

    PLEASE NOTE: WE ARE NOT ABLE TO RETURN APPLICATION MATERIALS TO YOU. CLICK HERE FOR FULL RULES AND REGULATIONS.

  • Official Contest Rules