Target Announces Lilly Pulitzer Collaboration

Preppy women everywhere rejoice.

A sneak peek of what to expect | Image via Youtube

A sneak peek of what to expect | Image via Youtube

Exciting news for Lilly Pulitzer fans: Yesterday, Target announced an upcoming collaboration with the iconic preppy brand. Slated to debut April 19 in-store and online, the collection will include 250 pieces of apparel (including plus sizes!), accessories, shoes, as well as home decor and travel goods. As expected, the collab will feature its usual array of vibrant hues and splashy prints and—perhaps most exciting—will be priced between $2 and $150.

For a preview of what’s in store, peruse the duo’s Instagram; they’ve already released six prints and the sweetest pastel bandeau. The best part? The promise of affordable 60s-inspired shifts come spring might be just enough to get us through the winter.

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