This Weekend: King of Prussia Mall Adds Philly’s First Ted Baker London Location
Wallets at the ready, folks: Ted Baker London’s first Pennsylvania standalone store is opening its doors this Friday, May 2, in the King of Prussia Mall.
“Opening in the premier shopping destination of King of Prussia allows us the perfect opportunity to showcase our rich detailing and unique approach to retail spaces,” said Craig Smith, brand communications director for Ted Baker London. “We know that Ted Baker London already has a strong following in Philadelphia, and we are thrilled to bring the full experience of our quintessentially British brand to friends both new and old.”
Ted Baker London opened its very first store in Glasgow in 1988, with new stores quickly popping up in just about every major London shopping district. The global lifestyle brand now boasts over 300 locations across Europe, Canada, the US, Australia and Asia (yes, the brand reaches that far worldwide).
Now, Philadelphia gets brought into the fold of cities graced with Ted Baker London’s British (and refreshingly quirky) sensibility and style.
True to Ted Baker’s out-of-the-box nature, the new store takes a note from Philadelphia’s culture by paying homage to the Liberty Bell. And, not to omit the obvious British ties to Philadelphia; the Liberty Bell was forged in a bell foundry in the UK after all. Taking the concept even further, the design of the 1,817-square-foot space references bell materials, shapes and sounds. If the visual aesthetic alone isn’t enough to exude those Philly warm-and-fuzzies, the cash desk even greets the customer with an assortment of brass butler bells (tea time anyone?). And to appeal to the inner child in all of us, a feature wall, evoking classical British architecture depicts bells-of-London lyrics rooted from the English nursery rhyme, “Oranges and Lemons.” The overall experience is ripe to become one of the more compelling and all-original shopping experiences in Philly’s crown jewel of shopping.
Shoppers can also take in a hashtag gallery via digital screens in the storefront window and near the changing rooms; as well the brand’s SS14 campaign film and animations specific to the design of the new Philadelphia store.
To boot, shoppers can swig (complimentary!) premium sparkling beverages from Fever-Tree and munch on gourmet kettle corn (synced with the Summer 2014 line circus theme) all weekend long. Through opening month, also catch an enter-to-win competition, gifting the winner with a $1,000 shopping spree.
