This is pretty awesome: Nowness.com, a luxury lifestyle web magazine, launched its first ‘shoppable’ video today. It features a troupe of contemporary dancers from a London dance company, guys clad in tighty-whities, girls in simple white slips and underwear. As the film progresses, clothing floats into the frame and onto the dancers: a blue Haider Ackermann dress, a Bottega Veneta jacket, a Kenzo top, a striped Louis Vuitton skirt. But here’s where it gets amazing: The entire video is interactive. Click on the articles of clothing you like as you watch—better do it fast; these dancers whirl about quickly!—and they’ll be instantly saved for you to review later. At the end of the video, click on the icon at the bottom right-hand of the screen and you can see descriptions, materials and designers of the pieces you liked. Even better, it takes you to a third-party e-commerce site where you can actually purchase the clothes. Watch the film below, and try not to fall into the rabbit hole: I’m already fantasizing about a time where movies and TV shows are shoppable. Could you imagine being able to shop, say, the SATC movie, Funny Face or, OMG, Clueless?
Be respectful of our online community and contribute to an engaging conversation. We reserve the right to ban impersonators and remove comments that contain personal attacks, threats, or profanity, or are flat-out offensive. By posting here, you are permitting Philadelphia magazine and Metro Corp. to edit and republish your comment in all media.