We’ve always loved Target for its capsule collections and alarmingly addictive popcorn designer collabs, but now the retail powerhouse is making a play in the beauty realm. In the past year, Target has introduced beauty concierges at select stores and rolled out plans for a luxury skin care line set to debut next month. So I suppose I shouldn’t have been too surprised when I was perusing my local Target’s beauty aisle and spotted my favorite salon shampoo, DevaCurl, sitting idly on the shelf. It was in good company, too; Bumble and Bumble was right next to it. Usually these brands are pretty tricky to find, requiring a trip to Sephora or an authorized salon. So I did a little digging to see which other salon goodies are available. Here, six more surprisingly prime finds you can find at Target, as if you needed more reason to shop there.
Pureology Hydrate Shampoo
With zero sulfates and vegan ingredients, this shampoo packs in all the right things to keep your hair from fading. Pureology Hydrate Shampoo, $27.99 at Target.
Bumble and Bumble Styling Lotion
This spray is kind of the whole package: works with all hair types, builds body, and leaves locks silky-soft. Bumble and Bumble Styling Lotion, $28.79 at Target.
Tigi Bed Head Self Absorbed Mega Nutrient Conditioner
This nutrient-dense conditioner is packed with Vitamins A, B, C & E. Plus, the salon size never hurts. Tigi Bed Head Self Absorbed Mega Nutrient Conditioner, $23.49 at Target.
Sebastian Shaper Zero Gravity Dry Brushable, Lightweight Control Hairspray
Keyword: Brushable. That means you can use this spray on everything from your blowout to your ballet bun. Sebastian Shaper Zero Gravity Dry Brushable, Lightweight Control Hairspray, $17.99 at Target.
Tigi Catwalk Your Highness Root Boost
If a '60s-esque bouffant is your endgame, you need this hairspray. Tigi Catwalk Your Highness Root Boost, $12.99 at Target.
DevaCurl Mist-er Right Curl Revitalizer
Curly hair always looks a little drab and matte on day two; give it a spritz of this, scrunch and curls return to their freshly washed glory. DevaCurl Mist-er Right Curl Revitalizer, $14.59 at Target.
Agadir Argan Oil Daily Moisturizing Conditioner
Oils are perhaps the most highly lauded beauty product on the market and this is no exception. Formulated with zero sulfates, it prevents frizz and detangles. Agadir Argan Oil Daily Moisturizing Conditioner, $8.39 at Target.
Word of advice: Give your local Target a call before making a trip; we saw some discrepancies with product availability at local stores.