In retail news, Shoppist has word that new menswear shop Armour will soft-open on November 16th on Fabric Row, right next to Famous Fourth Street. We chatted with the shop’s mastermind, David Grimes, to get all the details. And, trust us, you’ll want to add this place to your list of must-shops.
A Philly native and recent Brooklyn transplant, Grimes found that he and his equally stylish friends rarely shopped in Philadelphia. “We either shopped while we were traveling or working in New York City.” Wanting to bring the guy-specific stores he loved from Brooklyn to Philly, he began taking classes at the Fashion Institute of Technology, learning the ins and outs of retail. Then he ditched his corporate gig and began to set up shop, literally.
After initially scoping out Midtown Village, he found his South 4th Street spot in one of the more unexpected places we’ve heard, Craigslist. We can’t say we’re not pleased, though; Armour will be in excellent company (Bus Stop and Moon & Arrow are just two of its neighbors). The 620-square-foot shop maximizes space by only stocking a highly curated array of brands, as well as adopting a minimalist aesthetic. Shoppers can expect a “raw and industrial” vibe (think lots of repurposed wood) complemented with mid-century furniture and work by local artists. which will also be for sale.
The shop won’t break the bank either: Most items will be priced under $250, with many in the $25 to $50 range (like Fine and Dandy pocket squares and Magents tees). Other brands will include WRK, Prospective Flow, and Philly-based Ikire Jones. Menswear in Philly just got a whole lot cooler.