Fall Fashion Preview 2010

There is very good news.

You won’t look back on any purchase you make during this coming season and mutter to yourself, “What was I thinking?” Instead, you’ll reach for these pieces time and again, with pride in your smart-shopping pragmatism. From Paris to Philadelphia, fashion this fall is grown-up, ladylike and sensible—and encourages its wearer to be the same. Here, some of our favorite ways to embrace the moment.

Photography by Jonathon Pushnik. Styling by Lauren Kozakiewicz and Maria Aponte.