Homegrown: Philly’s On Board

We swoon when our favorite Philly design companies put the city’s eponym on their tees and tanks and hats and more. But now marketing agency/apparel line 2 One 5 has made us practically feverish: It’s got our area code in its name, uses the Ben Franklin Bridge in its logo, and has emblazoned both on the coolest winter accessory there is — the snowboard. These two limited­edition (only 50 of each made) boards do more than just rep Philly; their true-twin progressive side-cut shape and longer effective edge were designed specifically for the icier “East Coast” snow on area slopes, which makes them steadier for experts perfecting park tricks and easier to learn on for newbies. “The best response we’ve gotten so far,” says 2 One 5’s Carly Markowitz, “was when one of our team boarders looked at his new board and said, ‘I wish it was a t-shirt, so I could wear it.’”

Available in 151cm and 155cm; $425 at store.2one5.com.