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Breaking: Former Le Bec Pastry Chef Sets Up His Own Shop

By ASHLEY PRIMIS

Former Le Bec-Fin top pastry toque (and Paris-trained) Antoine Amrani has teamed up with a few local investors to start an eponymous chocolate line. While his sinful goodies will be sold at gourmet markets and boutiques, he’s also opening a retail location in his East Norriton factory for lucky locals at the end of April.

While there is no doubt that the chocolates themselves will be delish — the initial line consists of bonbons and palets in 12 flavors like coffee sour cherry, coconut kaffir lime, organic cinnamon honey and banana rum — the Amrani team knew that what the chocolates come in is just as important as what’s inside. Which is why they reached out to New Jersey- and California-based Smith Design to complete the vision. The result is not only a stunning green and, um, chocolate brown color palate, but boxes so beautiful you’ll want to keep them. Look for expanded chocolate and confectionary lines (fruits, nuts, cookies) as well as cakes, pastries and wedding cakes in the near future.

Amrani Chocolates Factory Store, 550 Foundry Road, East Norriton, 215-365-2283; amranichocolates.com.
Originally published on phillymag.com on April 13, 2009.
 

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User comments

Congratulations!
Posted by Wendy | Apr. 15, 2009 at 7:30 AM
COMMENT:
No doubt this is going to be a great success! I remember your chocolates & pastries from LBF - nothing compares! I can't wait to visit your store.
World's best Chocolates!
Posted by Brian | Apr. 15, 2009 at 9:37 AM
COMMENT:
I can tell you firsthand that these are the most delicious chocolates you will ever taste. The flavors are a delight, and the presentation is very impressive. If you are looking for a corporate gift, or just a treat for that special someone, this is it!
Stunning and delish!
Posted by Jenn | Apr. 15, 2009 at 2:59 PM
COMMENT:
These chocolates are incomparable! the packaging is only the beginning. You will not be disappointed! I highly recommend the raspberry.
These are the best chocolates I have EVER tasted!
Posted by Jay | Apr. 17, 2009 at 7:59 AM
COMMENT:
I was just given a box of 32 of these delicious chocolates and I have to restrain myself from eating too many at a time. My 15 year old daughter and I had been fighting over who gets to try each flavor, so we decided to cut each one in half and share! What a treat! We want to wish you much success with this wonderful business. My favorite is the Duo Cafe.
Best Wishes Antoine
Posted by Martha | Apr. 17, 2009 at 1:39 PM
COMMENT:
Antoine, we are delighted to see your dream come to fruition and we are privileged to have been involved in visual branding for your line.. it is truly the superlative chocolate experience. Best of luck from everyone at Smith Design.
Congratulations!
Posted by Adrianne | May. 12, 2009 at 10:28 AM
COMMENT:
Being one of the best chocolatiers in the world, your reputation has preceeded you and we see you've lived up to it once again. Fresh and delicious. Best chocolates ever!
One of a Kind
Posted by Richard | Jul. 6, 2009 at 9:14 PM
COMMENT:
We just finished a box of your wonderful chocolates. Each and every one was a new taste experience. Now the only problem we have is trying to purchase your marvelous product in Canada.

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