- Neighborhood: Market East, Washington Square West
- 1221 Locust Street, Philadelphia, PA
- Phone: 215-320-7500
- Website | Facebook | Twitter
- Cuisine: Vegetarian
- Price: $$
- Accepts Credit Cards: Yes
Behind the Line is Foobooz’s interview series with the people who make up Philadelphia’s dynamic bar and restaurant scene. Click here for the full archive.
When you’re talking about vegan restaurants in Philadelphia, the conversation must revolve around Rich Landau, who, along with his wife Kate Jacoby, now own Vedge, V Street, and Wiz Kid, which just debuted in Rittenhouse. Landau has been operating vegan restaurants in Philadelphia since well before you realized it was cool to eat vegan, and here, he tells us all about it. Read more »
First came Vedge, the fine dining vegetables-only restaurant in a Locust Street brownstone. Then came the more casual V Street, a vegan globetrotter specializing in cocktails and street foods, located just off Rittenhouse Square. Vegan cheesesteak shop Wiz Kid was next — first in the new Rodin Square Whole Foods and a second opening (eventually) right next door to V Street.
And now, Rich Landau and Kate Jacoby are on to new cities.
Philadelphia has become like a strange dreamworld for New Yorkers and those other Big City devotees who read (or write for) the New York Times. It’s a place they come to deliberately have their expectations exceeded, to begrudgingly fall for while they’re here and then pine for while away. We are the Westworld of cities at this moment–the place you come to make all your dreams come true.
So today, the Times ran a piece by Robert Draper titled “A Four-Day Feast In Philadelphia.” And alliteration aside, it did exactly what I mentioned above. First, there was the de riguer mention of those same tired cultural touchstones (gritty neighborhoods, soft pretzels and cheesesteaks). Then the sudden “discovery” that there are things here which are like the restaurants in New York, only, you know, not in New York, which seems to always confuse New Yorkers. The fact that these restaurants are good? That this entire city is not peopled entirely with sweatpants-wearing troglodytes gruntingly double-fisting hoagies while squatting around trash fires in the Italian Market like some lost tribe of East Coast cargo cultists? That’s almost too much to take in at first. The shock too extreme.