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Why Campbell Soup is Betting $125 Million on Startups

Campbell Soup Co. headquarters in Camden, N.J.

Campbell Soup Co. headquarters in Camden, N.J.

How does a 147-year-old food company reinvent itself in the face of a seismic shift in the way people eat? Partner with young, innovative startup companies disrupting the space.

For the past few years, Campbell Soup has been on a mission to become a healthier food company as people are looking for healthier, less processed food items. In 2012 it acquired Bolthouse Farms (makers of juices, bagged carrots and salad dressing), and in 2013 it bought Plum Organics (organic baby food and kid snacks). In 2015 it acquired salsa, hummus and dip maker Garden Fresh Gourmet for $231 million.

But this week the company added a new tactic to its arsenal — a $125 million venture capital fund. Read more »

Campbell Soup to Disclose GMO Ingredients, Whether It’s Mandatory or Not

Campbell Soup Co. headquarters in Camden, N.J.

Campbell Soup Co. headquarters in Camden, N.J.

Campbell Soup Co. has taken a strong position on the debate over adding special labels to foods that are derived from genetically modified organisms (GMOs) — and it’s even going to put GMO labels on its own products whether it’s required or not.

On Friday, the Camden, N.J.-based food giant issued a statement urging the federal government to create “a national standard for labeling requirements to better inform consumers about this issue” and wants the government to require all foods and beverages regulated by the Food and Drug Administration and U.S. Department of Agriculture to be clearly and simply labeled for GMOs. Common ingredients that are genetically modified are corn, soy and sugar beets.

So far, GMO labeling is only required in Vermont.

“The company continues to oppose a patchwork of state-by-state labeling laws, which it believes are incomplete, impractical and create unnecessary confusion for consumers,” the company said. It makes a slew of popular products from Prego pasta sauce to V8 juice to Pepperidge Farm baked goods. Read more »

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