Many people don’t associate URBN’s brands with each other, but the company hopes to change that perception soon. This fall, Urban Outfitters, Free People, Anthropologie and (wait for it) Pizzeria Vetri, URBN’s newest addition, will form a cluster within the King of Prussia Mall. This mall-within-a-mall will be more than just a bohemian girl’s haven; it’s a new concept for the company — and a bit of a gamble. Read more »
Nutella Dessert Pizza at Snap Custom Pizza
Since we rolled out our Fast Casual Tracker late last year to track the hot fast-casual concepts coming out of Philadelphia we’ve seen a whirlwind of activity. Of course there was the announcement that Urban Outfitters purchased Marc Vetri’s restaurants but also the ambitious plans of Snap Custom Pizza and Honeygrow’s continued growth.
We’ve recently updated the tracker and also made some changes, for one a concept has to have at least a second location announced before it is added (sorry Buena Onda and Scratch Biscuit).
More news on Philadelphia’s fast-casual scene »
The Melanzana at Pizzeria Vetri | Photo by Courtney Apple
Pizzeria Vetri has made national news over the past couple of days because of Urban Outfitters announcement that it was purchasing Marc Vetri’s pizza chain and the rest of his restaurants (minus the eponymous Vetri). Headlines have blared “Why Urban Outfitters Made Its Controversial Pizza Purchase,” “Urban Drops After Saying It Will Buy Pizza Chain” and “It Will Take More Than a Pizza Party to Sure Up Urban Outfitters.” The business end of the deal has been covered excellently by our business reporter Jared Shelly, but we’re the food guys, and we want to talk pizza.
So for all the Wall Street analysts, URBN stockholders, University of Texas Seniors and everyone else who has been meaning to try Marc Vetri’s jump into casual dining, here is your guide to getting the most out of Pizzeria Vetri.
Read more »