Okay, so here’s the deal. Todd Carmichael–the man behind La Colombe, the man responsible for the caffeination of a significant percentage of Philadelphians on any given day–is kind of a weirdo. But he’s also kind of a genius weirdo because, among other things, he’s the guy who came up with the idea for putting La Colombe draft lattes in cans. (He also walked, alone, 700 miles across Antarctica to the South Pole, but that’s a whole other story.)
We now have two large pieces of news regarding both said cans and Carmichael’s inherent oddity (or, one might say, excellent marketing instincts). First, La Colombe canned draft lattes are about to be released nationwide in a bunch of big-name stores (something that’s never been done before).
And second, Todd Carmichael is launching a draft latte into space. Which has (as far as I know) also never been done before.
We have a video. You should really check it out.
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La Colombe has been going big into the canned/draft coffee market. In the past several months they’ve released their Original, Triple and Vanilla draft lattes, plus a Pure Black cold-pressed coffee in a can. And yesterday, they added a fifth product with their new canned Mocha Draft Latte.
It’s a cold beverage that includes frothy milk, cold-pressed espresso and real cocoa. A 4-pack will run you $12.
And La Colombe isn’t slowing down either. There’s another product in the pipeline already—the Pure Black & White, a cold-brew coffee with a splash of milk and pinch of sugar. The full La Colombe line is already available at Whole Foods stores all over the mid-Atlantic, and at select Target retailers nationwide. And in 2017, the local company is focusing on growing their national presence so that no matter where you roam, you’ll be able to get a can of coffee just like at home.
La Colombe [f8b8z]
Are you following Foobooz on Instagram? No? Then you may have missed our *hot tip* on how to make your La Colombe Draft Latte even better (flavor shots!). And more importantly, it is on Instagram that we’ve made our stand along with Billy Cress against Premature Pumpkin Spicing.