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Honeygrow’s New Virtual Reality Training Seems Like One Big PR Stunt

Assistant creative director Kevin Ritchie and his crew film Honeygrow’s 360° degree VR training. | Photo courtesy of Kevin Ritchie

There’s been a lot of buzz around Philly-based restaurant chain Honeygrow’s new employee orientation, a virtual reality (VR) program designed to foster brand consistency across the growing company’s locations. The program is the latest step in Honeygrow’s long love affair with creative technologies — the touchscreen ordering and payment system may be a fast-casual fixture now, but when owner Justin Rosenberg first launched the salad and stir-fry eatery in 2012, his method of tech integration wasn’t used as widely as it is today.

Still, some are questioning whether onboarding employees in the hands-on food service industry with VR is a worthwhile use of the trendy technology. VR has already proven itself to be colossally beneficial when used for medical training, certain therapies and other niche challenges. But as VR continues to grow, does it have a place behind food prep counters as well? Read more »

Honeygrow Launches Their Spring Menu and a New Juice Line

HGJuices

At this point, I think we have to accept that the cold and snow are pretty much done. And with today’s weather (even after yesterday’s rain), it certainly feels like spring might actually be arriving for real.

Which is why all Honeygrow locations will be rolling out their new spring menus next week (on April 4 officially). And why they’ve already decided to launch their new line of juices.

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Surprise! Honeygrow Just Dived Into the Juice World

Honeygrow just launched a line of cold-pressed juices | Photo via Instagram

Honeygrow just launched a line of cold-pressed juices | Photo via Instagram

Honeygrow, the Philly-based fast-casual chain known for its make-your-own stir-fries, salads and Honeybar, has entered into new territory: Yesterday, they sent out an email saying that — surprise! — they now have their own line of cold-pressed juices at all locations. (They have a slew of locations in Philly and the ‘burbs; see them all here.) And — somewhat surprisingly, when it comes to cold-pressed juice — the price tag won’t make you wince. Each bottle is $6.75.

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