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Fast-Casual Update: News from HipCityVeg and Honeygrow

Here's Honeygrow | Renderings/Video via JBGR Retail

Honeygrow at the King of Prussia Town Center | Renderings/Video via JBGR Retail

We debuted our Fast Casual Tracker with the news that Urban Outfitters had purchased Marc Vetri’s restaurant empire. It was clear that the big piece of the deal was Pizzeria Vetri and the pizza concept debuted at number one. But we have a shakeup as it is impossible to ignore the traction Honeygrow is getting in the crowded fast-casual marketplace. November saw Honeygrow open in University City. Another college campus location is right around the corner as the company prepares to open on the University of Delaware’s campus in Newark, DE. Honeygrow will also be featured in King of Prussia’s Town Center project and it has been recently reported they are opening their first Virginia location. That’s ten open and announced locations since mid-2012.

Expansion news from HipCityVeg

A Cry for Help: My Lunch Order Has Become Too Embarrassing to Bear

Curry Tofu Wrap from HipCityVeg | Photo via Facebook

Curry Tofu Wrap from HipCityVeg | Photo via Facebook

A few weeks ago, I walked into HipCityVeg and one of the lovely workers walked over to me and said “Adjua,” — because yes, we are on a first name basis — “I have some bad news to tell you.” I responded with, “If you tell me the curry tofu wrap is going somewhere, I will have a panic attack right here, right now.” And she said, “No, I’m going somewhere. I’m moving.” She looked sad, and I was sad. After all, she knew my order with all its annoying modifications by heart. And then I realized: I go to the same lunch spot and order the same thing so often that the people who work there feel like they need to tell me when they are moving.

#Embarrassing.

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