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Brauhaus Schmitz

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PHOTOS: 8,000 Show Up for Brauhaus Schmitz’s Oktoberfest

After almost 11 minutes a champion was crowned. Joe Heyob won himself a Year of Beer at Brauhaus Schmitz.

Photo courtesy of South Street Headhouse District

The 700 block of South Street could barely contain the crowd of revelers who packed in to celebrate Brauhaus Schmitz’s 7th annual Oktoberfest on Saturday. “This year’s Festival was certainly the largest we have had yet,” says owner Doug Hager. “All day long we had a constant stream of people coming and going. We estimate upwards of 8,000 people stopped by the festival during the course of the day.”

That’s great for business all up and down South Street, but maybe too much to handle on one block (plus a small “bonus area”) alone. Hager suggests they may have to make some changes in years to come to accommodate the crowd. “We would like to see it continue to grow … I think we may have maximized what can be done on our block alone. We will have to look at all options for ways to either expand the size of or limit attendance to this festival in the years to come.”

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Brauhaus Schmitz’s Massive Oktoberfest Is This Weekend


The liter lift at Brauhaus Schmitz

On Saturday, September 19 from 12 noon until 8 p.m., Brauhaus Schmitz, will host its 7th annual Oktoberfest Block Party, shutting down the 700 block of South Street, and 8th Street between Kater and Rodman, for a raucous good time.

Admission is free and all food and drink is pay as you go. You can expect ten German beers to be pouring throughout the event, including the signature Brauhaus Oktoberfest from Traunstein Hofbrauhaus. The block party will also include live Oompah music, face painting, and the finals to the now famous Liter Lift Competition (winner earns free beer for a year), German dancers, Schnapski, and more.

If you can't wait to get the party started, head to Brauhaus Schmitz tonight for that last chance to qualify for the Liter Lift finals (pre-register here) and there's also The Race to Kick the Keg. If you order the beer that kicks the keg, you win a prize pack.

VIP details and Saturday's Oktoberfest schedule »

Your First Beer Is Free at Brauhaus Schmitz


Your first glass of Frankenheim Alt is free. The growler fill, you have to pay for.

If you want to try a new drink, now’s the time. Your first beer is free if you’re one of the first 100 guests at Brauhaus Schmitz, or at least while supplies last today, Wednesday, August 5th. Moral: Wednesday is not the day for fashionable lateness.

At 5 p.m., Brauhaus Schmitz will be the only bar in the United States to tap Frankenheim Alt. The beer is a German top-fermented lager that fine folk at Brauhaus describe as “copper in color, malty and sweet with subtle fruit notes.” The Dusseldorf brew hasn’t been available in Philadelphia since 2002. Brauhaus owner Doug Hager has been working for over two years to bring the rare beer back to Philadelphia.

Going forward, Frankenheim Alt will be available in 14-oz mugs for $5.50, and in growlers if you want to take it home.

Brauhaus Schmitz [Foobooz]

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