Pardon the informality of the headline, but this simply cannot be believed. Philadelinquency spotted a post on Philadelphia Speaks in which forum member fiveomar described an interaction at 20th and Chestnut with a “union goon” (now, that’s not nice) who was handing out anti-Post Brothers fliers. According to fiveomar, the fliers included “some pretty ridiculous claims about the Post Brothers storing and smuggling heroine [sic] and cocaine.”
We have tried to maintain some degree of objectivity here, but if the building trades are now painting Matthew Pestronk as Pablo Escobar, that has to be the last straw. What’s next? Mike Pestronk is actually Walter White?
Wendy Salzman at 6 ABC filed a report yesterday on the newly renovated and rebuilt Goldtex apartment building at 12th and Wood. Developed by the Post Brothers, the building was the site of a fierce battle between the building trade unions and the company, which chose to use both union and non-union labor for the construction and renovation. Though the building is still partially under construction, tenants have moved in and Licenses & Inspections has approved temporary occupancy of the eighth floor.
Action News sent a reporter in with a hidden camera to see what the units with lofts are like. The lofts have pull-down stairways that, when extended, block the door to the apartment. According to L&I, the lofts are approved as utility spaces, not living spaces, but a Goldtex sales rep tells the undercover reporter that the loft can be used as a bedroom with a twin or double bed. This, says Post Bros. co-owner Mike Pestronk, is an error on the rep’s part, as is a listings photo that portrays the loft as a living space. The photo below is from a Craigslist ad shows a loft space as rather inhabited.
Photo via Matthew Pestronk
A few days ago, Matthew Pestronk, one of the two principals of the development company Post Brothers, called to tell us that almost every day there are men with videocameras outside of Rittenhouse Hill, one of the Post Brothers’ many developments. He claimed the men are members of IBEW Local 98, the electricians’ union. “They’re taping female residents coming in and out of our properties and making them very uncomfortable,” he said. “What does that have to do with anything?”
The Post Bros.–the development company most well known for its clash with the building trades unions at the Goldtex building at 12th and Wood–had to change the date of their Backyard Bash to promote new features at Rittenhouse Hill apartments. The fun happens this week instead, as advertised on this poster which, for them, is practically virginal.
Photo: Llenrock Group blog
A blog entry from the Llenrock Group, a local real estate advisory/investment banking firm, dubs the Post Bros. company “Schlemiel of the Week.” For those who aren’t up on their Yiddish, here’s the definition from the Yiddish Slang Dictionary:
a clumsy, inept person
This is similar to the word “klutz”, but rather than coming from German, comes from the Hebrew word שלא מועיל (shlemil) meaning “ineffective”.
Photo by Ben Weldon for Philadelphia Magazine
Developer Matthew Pestronk, one-half of the Post Bros.–the company converting an old factory at 12th and Wood into the Goldtex Apartments–says he and his brother Mike did everything L&I told them to do before they held their VIP preview party last night at the building (for more on the party’s promotion, go here). It wasn’t a unique situation: Real estate developers often have previews of properties that aren’t entirely finished–hence the word “preview.” “There’s a body of compliance to get a temporary event permit,” said Matt today. “We spoke to L&I earlier in the week, and they assured us we got the permit. We did exactly what we were told to do.”
But when an L&I inspector came to the site at 4 p.m. yesterday, he told Matt, “L&I will not allow me to issue the permit.” The official reason Matt was given for the denial was the lack of a working fire protection system, but he said they’d addressed that. If a building does not yet have a sprinkler system, the people holding the event must have appropriate personnel on site to deal with fire emergencies. Matt says they did–”we take safety very seriously.”
Tonight is the VIP preview party for the opening of the Post Bros.’ Goldtex apartment building, and the invitations are as…stirring as the listings copy Post generates to advertise their rentals. It’s a curious space these fellows occupy: They’re pathbreaking developers who may have changed the way the unions operate for good, earning significant civic credibility; yet they’re also avid employers of deeply unserious frat-boy humor and Bikini Bandits-style marketing.
This VIP party, for example. Yeah, so there are hot women on the invite—big deal. As Matthew Pestronk said when we asked him about all the brothers’ somewhat salacious approach, sex sells. But the subject line for the email invite to the party was a bit bawdier than usual: “Come Polish Our Pearl,” it said. For those who don’t know what that means in sexual slanguage, let us enlighten you because idiomatic expressions of the carnal variety is what this blog is really about. After the jump, the definition and the full image of the invite, which is kind of NSFW.