Comcast, NBC Peacock Signs Officially Top Iconic 30 Rock in NYC

Philly has just taken over the New York City skyline.

Kabletown has officially taken over 30 Rock. Comcast and NBC Universal have officially taken down the GE sign at the top of 30 Rockefeller Plaza and the replacements have a decidedly Philly feel. Apparently, it’s not enough for Philly to own Penn Station. Here’s more from NBC10:

The rooftop signs on the 70-story building replace the General Electric initials and add the company’s logo and the NBC Peacock logo to the New York City skyline. It’s the first time that the iconic peacock will appear on top of the television network’s historic headquarters.

Originally named the RCA Building and more recently known as the GE Building, the new corporate name will be called the Comcast Building, though we’d guess people will still just call it 30 Rock. The Philly’s historic connection to the building doesn’t stop at Comcast and Tina Fey jokes: 

The day is historically significant for NBCUniversal. On July 1, 1941, 30 Rockefeller Plaza was home to the first commercial television broadcast, with WNBC, then called WNBT, offering a lineup that included a Brooklyn Dodgers versus Philadelphia Phillies baseball game and Lowell Thomas reporting the news from Studio 3H.

Talk about prime placement. The large logos now don three sides of the building. 12-foot Comcast signs, topped by an 11-foot NBC Peacock, are mounted to the north and south sides. A singular 18-foot NBC Peacock now faces west, basically pointing towards the mothership in Philadelphia.

As you know, Philly will soon have not one, but two, Comcast buildings, though neither have large signs at their apex.