According to Zagat as reported in Foobooz, the Goldtex apartment building’s ground floor will soon be getting a restaurant. Mike Welsh, formerly of Franklin Mortgage and Lemon Hill, will open Brick & Mortar — “a neighborhood American tavern” — sometime in November in what’s currently 3,500 square feet of raw space.
One issue with Goldtex has been its location–what people call, variously, the Loft District, Eraserhood, or Chinatown-ish–Philadephians have a hard time seeing that area as warm and neighborhoody. But it sounds, from Welsh’s talk with Danya Henninger for Zagat, that the restaurant/bar’s vibe hopes to change that:
“We want to be an amenity to the community,” says Welsh. “A second home for everyone who lives and works around there.” People should feel comfortable stopping in any time — the restaurant will serve lunch, brunch, dinner and stay open late — whether it’s to grab a snack, conduct business, eat a full meal or just hang out.
The restaurant design will be by ISDG in Philadelphia and Andrea Zalewski of NYC and “will incorporate some industrial elements as homage to the building’s history, but also be very homey and tavern-like.”
• New Restaurant/Bar Coming to Lofts District [Foobooz]