Morning Headlines: Dranoff to Open Hotel/Condo at Broad and Spruce

The new project will likely mean the demolition of Gamble & Huff’s former HQ.

skyline avenue place

A skyline with Avenue Place imagined by Bradley Maule. Via Hidden City.

Yesterday Hidden City broke the news that developer Carl Dranoff has a new project planned: Avenue Place, a 40-story mixed-use hotel-condo tower on the corner of Broad and Spruce. Hidden City’s Bradley Maule suggests that both the building that once held Utrecht Art Supplies and Philadelphia International Records (301-309 S. Broad) may be demolished as well as the building across Cypress Street (311 S. Broad).


The preliminary design for the building is by Kohn Pedersen Fox, an international firm with strong ties to Philadelphia (Mellon Bank Center, One and Two Logan Square; Four Seasons Hotel; 6 and 8 Penn Center; the US Airways International Terminal, etc.), which would be part of a small chain of luxury boutique hotels, SLS. It would be developed in partnership with Kenny Gamble, Maule says, and would be the tallest building on South Broad.

P.S. This is the kind of story that makes you want to become a member of Hidden City and contribute to its fund drive, doesn't it?

Philadelphia Int’l Records Out, 40-Story Hotel-Condo In At Broad & Spruce

Now, for other news...

Singer Teddy Pendergrass' survivors wage court battle over late singer's estate [Main Line Media]
Six Ways To Find a Rental Without Using Craigslist [Curbed Philly]
Parx complaint led to $200,000 Valley Forge Casino fine [philly.com]
Turn old Phila. theater into mod multiplex? Not so fast, say pals of Boyd [Inquirer]
Commonwealth Court rules Assumption case moot, orders Common Pleas to dismiss Siloam appeal [PlanPhilly]

  • z2

    I’m not sure which part is more unbelievable….Dranoff hiring a top rate architect or Philadelphia getting an SLS…. The W isn’t a done deal and even that project isn’t even a full on W.

    • Liz Spikol

      I hear what you’re saying, but Dranoff is a follow-through kind of guy. The architects have done so many Philly projects; it’s not as though he’s hiring Wang Shu. And SLS says on its website that it’s coming to Philadelphia.

      • z2

        I wouldn’t give tooo much credit to SLS’ website given that it’s a link to a WSJ article – not an official announcement. Hopefully it is true though and it will happen!

        And yes I agree that KPF isn’t that extreme of a hire…but Dranoff’s tastes are well….never mind. Hopefully he learned his lesson after his last project.

  • Philly lover

    EW omg Dranoff STOP building in center city!!!!!!!!!!!! These buildings are way too tall and we need better schools and public transportation before exploding further. The last thing we need is another huge building with a huge parking garage for more cars in center city and more kids with no good schools to go to.

    • z2

      I’m sorry, but tall buildings belong in the core of a city. I hear you on cars and public transit but the best way to discourage car use and encourage public transit is to build dense projects such as this one. AND – the school issue you mention is not an issue here as I can’t imagine more than 2% of the occupants having children….and that small percentage will be able to afford and prefer private school anyway. If anything, this project will increase the city’s number of tax paying residents that can pay for the improved schools you desire. Take your rant to the politicians, not the developers.