Best Name Change of the Year: GPTMC Becomes Visit Philadelphia

We salute you, GPTMC — and we’re happy to say that for the last time. The Greater Philadelphia Tourism Marketing Corp. has long been a tongue-twister of a name, and the oft-used acronym, GPTMC, is a serious cut-and-paste affair for writers.

Today the tourism agency made a welcome announcement: It is changing its name to Visit Philadelphia, echoing the name of its award-winning website, visitphilly.com.

Hurrah!