Developer of Huge Point Breeze Project Will Be Named Monday

point breeze rendering

Rendering of proposed Point Breeze project via Naked Philly.

Though the sale isn’t yet a done deal, 2012 Wharton, formerly Louis Sherman & Co. printers, is in the midst of being purchased by a developer for a proposed 50-home project. The broker in the deal is OCF Realty — better known ’round these parts as Ori Feibush — but according to Feibush, OCF is not the developer. That mystery person will be revealed on Monday, Feibush says, at what’s likely to be a very spicy meeting of South Philadelphia Homes Inc.

Here are the details we know thus far of the developer’s proposal:

Where will the new homes be?
6 homes on Wharton
6 homes on Reed
19 homes on Woodstock
19 homes on Capitol
What will the space be like?
3 beds
2 full baths
3 half-baths
Who will design them?

Tell us something pretty about sustainability
They’ll all have green roofs

When would they be done?
God only knows, but… Phase I = 10 homes. Phase II = 4 homes/mo.

What are the obstacles?
Currently, the lot is zoned industrial, and the proposal doesn’t include any parking. Translation: Between the variance needed and the neighborhood opposition, a battle is a-brewin’.




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  • Antoinette Marie Johnson

    Thank you for writing this article. It’s about time that someone points out the difference between Ori and all of the other developers who have successfully built and sold homes in our neighborhood. The “naked” reporting Ori conducts, along with the constant branding of Point Breeze as “OCF territory”, has become aggressive and only fuels both new and old residents to be against his development efforts. I know Ori personally and believe that he has good intentions, but it becomes harder and harder to have trust in his intentions when he puts no effort into engaging resident concerns at any level, yet does not hesitate to paint everything he touches with obnoxious neon green and posts all day on the internet with harsh language toward our concerns. This does nothing to help his supposed mission in the neighborhood, but does everything to boost his gridlock image online, and mentions in the press.

  • Dee

    Looks like another soulless box. Doesn’t Philly deserve more interesting development? Must every new development look so institutional? Are we against beauty? At least some trees maybe to at least mask what is so blah and uninspired….