Property’s Inaugural Stephen Starr Real Estate Spelling Awards

Poor Stephen Starr. Successful, wealthy, well-regarded–but inevitably misspelled, particularly in real estate listings. Take the most recent sales and marketing of 234 Market Street, once Starr’s inventive restaurant Tangerine. It’s now up on Craigslist (via LoopNet) as “Former Steven Star Restaurant”–which lessens the glow of association somewhat. That listing is especially impressive because it’s a double mistake, while other ads simply do one or the other name incorrectly. (Click on images below to see sample errors.)



Apparently, Starr’s name is exceedingly bedeviling, so it seems important to acknowledge achievement. Hence the inaugural Stephen Starr Real Estate Spelling Awards, which recognize agents, brokers or their lackeys who drop Starr’s name in real estate listings but spell it correctly. And the winners are…

Jason Luber at Urban Igloo LLC

A guy named Doug

J. Bryan Fritz at MGM Development Commercial Industrial

Kevin McNeal at CITYSPACE

Alex Generalis at MGM Development Commercial Industrial

Courtney McNally at Fishtown Richmond Realty Company

Congratulations, folks–go forth and multiply! No, seriously–have children who can spell. Please.

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  • Courtney McNally

    It’s all in the details, thanks for the award.

  • Kevin McNeal

    Someone has too much time on her hands!

  • Pickle da Bipolar Spikol

    Apparently, you made a mistake of your wording of “correctly” in your second paragraph… Perhaps, your own proof reading could be used also… Don’t worry I took a screenshot of it for proof… Slow news or do you miss working at PW??? In case you don’t know autocorrect is usually the culprit of Mr. Starr’s name & he’s a jerk…