Interior decorator and AphroChic founder Jeanine Hays knows the power of the Pin: The most popular topic on the social website that allows users to post photos on their bulletin boards and share them with friends is home decor and design. Hays already has more than 9,0000 Pinterest followers who monitor her Pinterest boards to see what she puts up–after all, a woman who’s a regular expert on HGTV, DIYNetwork, Houzz and who served as an online guest judge for the 2010 season of HGTV’s Design Star.
Thanks to Visit Philly’s “Get Connected” efforts, Philly has developed a reputation for being a social media powerhouse, and this guest pinner program is more social engagement. Hays is Visit Philly’s Guest Pinner through May 15, choosing images that highlight the city’s designers, interiors, stores and makers (at least so far). If someone outside of Philly were to look at what she’s pinned at Visit Philly’s Pinterest page, they’d think Philly is a pretty cool town. Which is kind of the point.