Lingerie is no joke, ladies—especially when it comes to your wedding and honeymoon. And if you couldn’t tell from our comprehensive guide to the area’s best shops for pretty little underthings, we take this topic very seriously here at PW.
That’s why we would like to introduce you to Flora Nuit, a traveling, pop-up lingerie boutique that makes shopping for lacy bras and nighties super convenient by bringing the whole experience right to your living room. No unflattering florescent lights or being awkwardly fitted by a stranger—just you and your girlfriends (also known right now as your bridesmaids) enjoying a little lingerie-shopping party all in the comfort of your own home.
The shop was launched last fall in NYC by Melissa Silvetti and Laura Maurer, who, after years of working in the lingerie industry, felt they could improve upon the current lingerie shopping options (the aforementioned lights and awkward fittings). “We realized that the at-home model really lent itself well to lingerie because of the fun, supportive environment that’s created when a group of women get together,” Silvetti says. “From the beginning, we felt strongly about offering a variety of styles and sizes so that there’s something for everyone.”
And they mean everyone: their inventory includes 12 hard-to-find lingerie, sleepwear, and shapewear brands (like London designer Fraulein Annie and NYC's Only Hearts), all of which are women-owned and designed; bras in sizes 32A-38E; and underwear from XS-XL.
And now, the ladies are traveling to Philly! So here's how it all works. If your maid of honor wants to throw a private party, she can simply call up the girls at Flora Nuit about a month in advance with the date she had in mind, and they'll design a custom invitation to be sent out to your friends (we're told the usual head count for parties is 10-20 people).
On the day of the event, your Flora Nuit ambassador will arrive an hour early to set up the shop, which includes samples of all of the sizes and styles they offer. Then you and your gals can try everything on, get fitting advice from the ambassador, and place orders for your favorite pieces. One to two weeks later, everyone's new goodies will be delivered right to their door. Easy, right? And get this: the host even gets a $50 credit to put towards her order.
Add in a few snacks and cocktails, and you have yourself quite the party. Perfect for a bachelorette party or bridal shower, don't you think?