About two weeks ago, Main Line native Ashley Erin Corbett took over ownership of the Philadelphia Bridal Company Bridal Loft in Midtown Village, changed the name to the Philadelphia Bridal Company, set about redesigning the shop’s website, logo and layout of the boutique itself, and plans to unveil the shop’s new look in early May.
Corbett has a background in fashion, having trained at Frank Agostino's couturier in Bryn Mawr and worked with the Jessica Simpson fashion lines in New York, and not only did she always want to own her own boutique, she always hoped it would be bridal. ("I would draw bridal gowns on stick figures during recess!" she says of her grade-school days.) She happened to move back to Philly and connect with the boutique's former owner, Debra Butler, as Butler was coincidentally gearing up to retire, and so happily, the timing was perfect on both ends.
One of Corbett's favorite aspects of the boutique is its intimate setting, so she has plans to tweak the store's layout to really allow that to shine, and will add a fresh coat of paint, some updated furniture and even wider dressing rooms so that brides have room to really twirl in their potential dresses-to-be. She's going to expand their selection from a few lines like Allure Bridals and Paloma Blanca, drop a few that the shop had previously carried, and pick up a few more that the shop's never had before.
Also, remember local florist Anna Coy's line of fabric bridal bouquets, To Hold and To Have? Corbett will have a selection of them displayed at the store full time, and will also partner with Coy on events and exhibits that they'll hold in the shop. To kick things off, she'll be hosting a Winnie Couture trunk show from April 4-6—just call her up to make your appointment.