My goodness—it was just a few days ago that I was making Warby Parker jokes about Ritani’s service that allows you to design engagement rings online and then ship them to a Philly jeweler to see which one you like before paying anything … And today, we’ve learned about a wedding-dress designer who’s got a similar thing going on!
Kirstie Kelly, a California-based wedding-dress designer, has recently added a "Borrow Me" service to her website, which lets brides, at a flat rate of $35 per gown (which includes shipping both ways), try on her dresses in the comfort of their own homes. A stylist will Skype with you, if you like, while you twirl, to answer any questions about fit, color, or anything—and you've got 48 hours to make your decision.
And if you're not sure you want to give up the whole in-salon experience for yourself, but your girls would be more than happy to give your chosen bridesmaid dress a whirl in her own bedroom, you can opt for this at-home process with their dresses, too.
Makes you wonder how many other designers will hop on this train in a few years' time.
Check out Good Morning America's segment below to see how it all works.