Take BHLDN’s Survey to Help Them Choose the Next Color of This Bridesmaid Dress, Please

Jenny Yoo’s tulle Annabelle dress for BHLDN, BHLDN.com.

For the first time ever, BHLDN, the Philly-based bridal sister brand of Anthropologie, is asking brides to help them develop their collection—and we think this is pretty cool!

The Annabelle dress pictured to the left here is BHLDN’s first collaboration with designer Jenny Yoo; it’s a tulle version of her super popular convertible bridesmaid dress. Right now, it’s offered in Rose, and they’re also taking pre-orders for Mist Grey, Soft Plum (all three of which are BHLDN-exclusive colors), and Lapis Blue. For spring, they’d like to add at least one additional color—and that’s where you come in!

And so, BHLDN is reaching out to real brides for their input. It’s kinda like how you might ask your bridesmaids if they preferred one color over another if you had narrowed down the selections to a few—they’re asking you what color you’d love to see this dress offered in.

They’ve got a survey up on their Facebook page, which you can take until this Friday, November 22nd—and be entered to win a $200 gift certificate to BHLDN, the winner of which will be announced on Tuesday the 26th. (You’ll be asked to enter in your name and email after “liking” your favorite color, but that’s just so that they can find you if you win. There is a separate option for signing up for their emails and whatnot.)

Fun, right? I mean, this dress is gorg. I wouldn’t be surprised if many of you actually chose this gown for your girls, especially if it ends up coming out in your favorite hue.

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