New Trend: Brides Renting Their Wedding Gowns

Would you do it?

New Trend: Brides Renting Their Wedding Gowns


So this morning on Good Morning America, we saw a wedding segment highlighting something we actually had not heard of before: Brides renting their wedding dresses. And apparently, this is becoming quite the thing.

Brides making the effort to cut costs where they can cut costs is nothing new, of course—the average wedding today does cost $27K—and when it comes to the dress in particular, we recently wrote about brides selling their dresses after their weddings in order to try and recoup some of the costs, and we totally love stores like Sabrina Ann’s in Ardmore, where you can find gorgeous, current dresses that have basically only been worn for five hours at a fraction of what the girl who wore it for five hours paid. But renting?

The idea of it all offends our sentimentality, but the math is kinda hard to argue with. The segment featured the owner of a store in LA who rents wedding dresses—and a bride who scored a $12,000 Pucci gown for her walk down the aisle that she rented for $895.

They go on to show how you can basically rent nearly every tangible aspect of your wedding—including the cake, which we are definitely going to go ahead and draw the line at—but some of it, we have to say, sounds like a really smart move.

Watch the whole thing here, and then tell us, please, because we are dying to know: Anyone out there going to rent their dress? Would anyone out there rent their dress?


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  • TashaC

    I am a budget bride and live in southern. NJ. I actually read about renting wedding dresses a few years ago and thought it was a fantastic idea. I have been dying to rent my dress since that day, but the only places I could find were on the westcoast. So goes my luck. I finally broke down and purchased a dress that may not be in style or even fit my children, so why waste great closet space? Hopefully wedding dress rental stores pop up everywhere for the broke ass brides with champagne taste.

  • Brittany

    Happily Ever Borrowed RENTS designer bridal accessories to brides for their wedding day! From veils, to headpieces, to tiaras to jewelry, we have you covered! Our pieces rent for up to 90% off the original retail price.

    Why should a woman spend hundreds of dollars on an item she can literally only wear for 6 hours of her life? We totally support renting!

  • Kimana Bridal Consignment

    We rent wedding gowns and bridesmaid gowns, as well as sell consigned gowns! Some of our gowns have never been worn!