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On January 21, 2011, guests enjoyed the premiere of Rebirth, a documentary directed by Jim Whitaker (8 Mile and American Gangster). The film examines the 10-year period following the 9/11 attacks as it follows five people who were impacted by the tragedy. The film received an incredible review from The Hollywood Reporter and garnered attention worldwide. Co-hosted by DIVE, a Philadelphia based post-production and visual effects company, the party was attended by more than 325 people, from Hollywood heavyweights to Philly locals.
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On Friday, January 21, Mitchell & Ness, UBIQ and local style-setters, and celebrity guests grooved to guest DJs Prince Paul and Rich Medina while enjoying Yuengling beverages and Vitamin Water as they danced and socialized in the new shop-in-shop, located in the UBIQ store on Walnut Street. Photography by HughE Dillon
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On January 15, 2011, guests attended a gala at the Loews Hotel to Benefit Alex's Lemonade Stand Foundation, an organization dedicated to fighting childhood cancer one cup at a time. Attendees enjoyed dancing,dessert and open bar. The event celebrated the life and enduring inspiration of Alexandra " Alex" Scott. Photography by Jessica Vermeer Hawkes
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On January 6, 2011, guests enjoyed a preview of the menu for this year's Black Tie Tailgate, held in conjunction with the Philadelphia Auto Show. The event was catered by Stephen STARR Events and held at Tangerine. This year’s Black Tie Tailgate will be held on Friday January 28, with proceeds benefiting the Center for Autism Research at The Children’s Hospital of Philadelphia through the Auto Dealer’s CARing for Kids Foundation. Photography by Marc Barag
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