On Saturday, January 9, 2010, the 2010 Lemon Ball was held at the Philadelphia Marriott Downtown. Hosted by CBS 3's Tracy Smith and Chris May, proceeds benefited Alex's Lemonade Stand Foundation, and the ball honored Alex Scott Crystal Cup Recipients Jano Cohen and Jeremy Nowak. Guests enjoyed entertainment by Brandywine Valley Talent, with a special performance by Jordin Sparks. Photography by Jessica Vermeer Hawkes.

On Friday, January 8, 2010, guests gathered to celebrate the inauguration of Atlantic City Mayor Lorenzo Langford at Trump Taj Mahal Casino Resort. The evening featured a special guest performance by Grammy award-winning singer Ashanti. Proceeds benefited the Boys & Girls Club of Atlantic City, the Police Athletic League, and Robinson Small Learning Center.