On August 1, 2011, Kiehl's Since 1851 launched their 2nd Annual Kiehl's LifeRide for amfAR, the Foundation for AIDS Research, at the store's Rittenhouse location. The bikers, including Kiehl's President Chris Salgrado, supermodel Tyson Beckford, and TNT and Showtime TV stars, will stop at five cities along the East Coast to raise funds and awareness for amfAR. The kickoff event was hosted by Bravo's Top Chef contender Jennifer Carroll, who provided light bites for riders and customers. Kiehl's also unveiled its Limited Edition Ultra Facial Cream at the party and will donate up to $25,000 from the product's sale to amfAR. Photography by Travis Shinn.