The Last Days of the Philadelphia Inquirer?

Can the increasingly bizarre tale of the newspapers’ ownership possibly have a happy ending?

Philanthropist H.G. "Gerry" Lenfest speak at a news conference after a closed-door auction to buy the The Philadelphia Inquirer and Philadelphia Daily News Tuesday, May 27, 2014, in Philadelphia. Photo | AP, Matt Rourke

Philanthropist H.G. “Gerry” Lenfest speak at a news conference after a closed-door auction to buy the The Philadelphia Inquirer and Philadelphia Daily News Tuesday, May 27th, 2014, in Philadelphia. Photo | AP, Matt Rourke

Let’s stipulate many things about Gerry Lenfest. That he’s a good man. A boon to the community. Somebody whose philanthropy has enriched this city beyond the usual ways of measuring. Philadelphia is better, much better, for his devotion to us.

But he is not the man to lead the Inquirer, Daily News, and Philly.com into the future — which is the plan, now that the auction he and Lewis Katz won two weeks ago has ended with Wednesday’s official closing, putting the organizations into his hands. His leadership may, in fact, signal the effective demise of those publications.




Let’s be blunt about the reasons why.

• FIRST: There's his age. He's in his 80s. And while he seems sharp and healthy — or did, at least, at the auction two weeks ago where he and Lewis Katz gained control of the papers — he has spent most of the last decade giving his fortune away. That’s the act of a man winding down his affairs, not of somebody taking on the greatest professional challenge of their life.

Guiding the newspapers to the future will take the vision and investment of a person (or persons) willing to see their efforts pay off over the course of years. Call this ageist, if you will, but Lenfest is not that person for one reason: Math is inescapable. And it seems he just parted ways with the one man positioned to offer him a youthful bridge to the future of those publications.

Lenfest’s ascension to the top of the masthead resembles nothing so much as Newsweek’s 2010 sale to deep-pocketed 90-something Sydney Harman. Harman died not long after. Newsweek went out of print for awhile; it continues on, almost unrecognizably diminished.

• SECOND: He’s ill-prepared. Ed Rendell has been running around the last week or so telling the public that Katz deliberately overpaid for the papers in order to preserve journalism and journalistic integrity. That’s probably not true. It’s clear that Katz expected George Norcross to outbid him for the papers, and was surprised when that didn’t happen. Katz and Lenfest were caught flat-footed, left with a huge obligation when they expected a payday. The two showed up to the victory press conference without a plan for personnel, or the papers’ digital figure, or any other idea how they wanted to run a business they supposedly wanted to own.

• THIRD: He’s relying on the wrong people. Let’s go ahead and try to give former publisher/owner Brian Tierney some credit: There are apparently a few reporters at the newspapers who, whatever his sins, remember him as a guy who backed journalism — and journalists — to the hilt.

Everybody else remembers him as the guy who steered the papers into bankruptcy. Because he went too deep in debt to buy them in the first place. And then took a pay raise even while the company teetered on the edge. While journalists took pay cuts. It’s something the Newspaper Guild remains angry about, I can assure you.

Now he’s a guy advising Lenfest on how to make the papers successful again. Ugh.

The entire newspaper industry in the United States has spent the last decade suffering and dying, trying to become something new. The papers in Philly have been dying faster than the industry as a whole. There’s no reason that should’ve been the case, but it is.

It may be that Gerry Lenfest is, in fact the last best hope of the papers. It may be that Gerry Lenfest offers the Inquirer its best route to survival. But if that’s the case, the Inquirer is probably on its last legs.

There’s only one real reason for hope, if you love these newspapers specifically or newspapers generally: This story has had so many twists and turns, has become so strange that it defies plausibility. We have said, time and again, “this story is just too weird” — then watched as it got weirder yet.

So maybe the papers can defy odds one more time. Maybe they can build their salvation from the foundation of an aged owner, a plane crash, and a misplaced auction bid. It would be a bizarre story, almost untellable in its byzantine set of turns. And it would be the most fittingly weird way for the papers to assure themselves a happy ending, at long long last.

That would be a nice story.

Follow @JoelMMathis on Twitter.

 

Be respectful of our online community and contribute to an engaging conversation. We reserve the right to ban impersonators and remove comments that contain personal attacks, threats, or profanity, or are flat-out offensive. By posting here, you are permitting Philadelphia magazine and Metro Corp. to edit and republish your comment in all media.

  • buzzbye

    The Phila papers are all nothing but left wing mouth pieces of the Obama administration with left wing columnists spewing left wing views. People are sick and tired of it! They just want the news and investigative reporting, facts . NO political left wing b s! Is that so hard to ask for? You have d c newspapers such as the Examiner, Washington times that are thriving. Liberal media left wing newspapers are dying and you people just can not understand why? wow

    • not a Republicrat

      Conservative newspapers are thriving? Tell me again how the 2004 revival of The Bulletin did? I

      • buzzbye

        The Washington Times started its own t v network One America News stupid! Commycast refuses to carry it!That’s how well it is doing! Now do I need to prove my point any further.

  • http://data.inquirer.com/thetalk Dan Rubin

    Perhaps you missed this in your research: “My success in business was finding people who were better at doing things than I was.” Gerry Lenfest, 2013

    • This is my photographer

      The last guy at the Inky with a real vision for the future was Tony Ridder. He could see the future and got the hell out while the gettin’ was good.

  • richard

    It will take money, leadership and vision to save newspaper companies. I believe people want in-depth local news, its just a matter of how they want to receive it and how it will be paid for.

    The most important asset of a publishing company are the people, the talent. Getting that right is critical for the Inquirer, or any newspaper business to survive in these tumultuous times.

    The internet continues to be like the wild west, making it hard for legitimate media to exist in the muck — it becomes a matter of people caring if information is accurate.

    The Evening Bulletin was a disheartening case. Evening newspapers have not been able to survive across the country. The Bulletin’s decline began in the early 1970’s and despite their attempt to position the paper with more leisure and socially oriented material, they were simply in the wrong place at the wrong time and faced a strong competitor with significantly more weekend circulation — the Inquirer.

    Let’s hope for the Delaware Valley’s sake that Mr. Lenfest is able to guide the acquisition of the critical talent the organization will need to not only survive but thrive. It’s a tall order, but with Lenfest’s experience and background he just might be the leader who can pull it off.

    Eighty years of age brings a significant depth of experience and knowledge to the game. Why not wish him well and support the effort rather than try to tie the paper to a political scene that is based in a city far far away that was relevant long long ago.

    Why not explore forging a relationship with Comcast? It could provide a path that would benefit the community and connect the Inquirer’s news gathering operation with a successful distribution network. Something to consider.

    Good luck to all striving to make this work.

  • Chris EDITOR Stigall

    Now that my station is only four blocks from Inkie HQ, I am willing to vplunteer my valuable experience and passion to ruin the paper(s), after my show ends at 9AM. Even though, I reinvented myself to be a right-winger at 1210WPHT, I am actually very comfortable being heterosexual. I can add a lot to the stale format at 8th & Market, by writing a daily column on the front page about my broadcasting boss, who hates himself for being a putz at CBS radio.

  • Bryan

    Be ready for Norcross & Co to re-emerge with a buyout offer.

  • CMI

    I think Norcross only wanted it because LK was going to buy it. There is something between them that goes back to 1977. Both of them only care about the left banke of the Delaware but The Inquirer does sell papers in NJ. The big question is whether Norcross and Lenfest formed a secret alliance.

  • AL

    I hope they close.