Every once in awhile, someone asks me how I go about coming up with topics for articles and blog posts. Since the fake, talking-to-college-kids answer (“I just observe the world around me, man”) is much more palatable than the real, depressing answer (criminal caffeine abuse and subhuman sleep deprivation), I never really considered trying to explain the process formally. And now it looks like I’ll never have to, thanks to a new doohickey from web marketing firm HubSpot that’s offered to do all my not-that-critical thinking for me.
The Blog Topic Generator, launched to complement other services offered by the automated marketing platform, almost comes off like a proper clowning of Internet content creation, spitting out a week’s worth of trite “ideas” using nothing more than a few nouns you’re asked to input. But it seems to be positioning itself as a legitimate tool, which means it behooves us to use it legitimately.
While it doesn’t spit out headlines in the infinitely useful “winning a game of Clue” or “babies + Beyoncé” formats, HubStop’s auto-offerings seem to be optimized for maximum web traction and your-mom-on-Facebook shareability. What better way to rack up ideas for the rest of May and test its mettle than to plug in a bunch of Philadelphia-centric terms and see what comes up? Here are 10 of my favorite results from my Philly-fixated time spent with the tool. All these posts are most likely coming to a bereft-of-creativity city blog near you within the hour — and I’ll probably be writing all of them.
Follow @DrewLazor on Twitter.