Warning to everybody who still wants to bring a Super Bowl to Philly: It might be more trouble than you expect. Newsworks reports that New Jersey lost $5.6 million transporting riders to and and from the stadium for January’s big game — despite reaping more than $1 million in ad sales along the route.
One reason for the loss: The agency expected to transport 10,000 people to the game — and ended up taking 30,000.
And that sounds pretty incredible. Then again, just imagine what those numbers would be like if the transit system had actually worked well.