The New York Times reports this morning that former Pennsylvania Gov. Tom Ridge will join a new effort by former New York Mayor Michael Bloomberg to enact gun control measures at the state and national levels.
Michael R. Bloomberg, making his first major political investment since leaving office, plans to spend $50 million this year building a nationwide grass-roots network to motivate voters who feel strongly about curbing gun violence, an organization he hopes can eventually outmuscle the National Rifle Association.
Mr. Bloomberg’s blueprint reimagines the way gun control advocates have traditionally confronted the issue. Rather than relying so heavily on television ad campaigns, Mr. Bloomberg will put a large portion of his resources into the often-unseen field operations that have been effective for groups like the N.R.A. in driving single-issue, like-minded voters to the polls.
Women, and mothers in particular, will be the focus of the organizing and outreach, a path that he and his advisers have modeled after groups like Mothers Against Drunk Driving.
The new group is called Everytown for Gun Safety. Ridge is part of an advisory board that includes Eli Broad, the philanthropist; Warren Buffett, the investor; and Michael G. Mullen, the former chairman of the Joint Chiefs of Staff under both Mr. Bush and President Obama, will all be board members.